All advertisers now would be given the ability to run 15- second non-skippable video (also known as non-skippable instream ads). Earlier this ad format was available to a selective set of advertisers only through YouTube reservation. Now Google has decided to bring this format to Video 360 and Display panel and make it available for
The idea behind the two platforms is exactly the same. Both are marketing platforms intended to help businesses drive traffic, reach audiences and increase their earnings. Each platform has its own advantages, disadvantages and characteristics, which makes them unique from one another. Google Ads is constituted of two advertisements networks: Google Search Network: Advertisers create
Microsoft Bing Ads at the yearly Bing Ads Next meet announced that an expanded partnership with Verizon Media will now give them the authority to exclusively serve Bing Ads to the users using Yahoo! Search engines. Shortly, Bing Ads, Yahoo!, and AOL (former Google Search Partner) will be simplified and all of the three search
Google Ads Just Got Smarter, Easier and More Effective. Google is currently notifying all its advertisers about the merger of Google AdWords Express with the Google Ads platform. Earlier AdWords Express has been a standalone option and was designed to resolve the purpose of maintenance costs for small scale businesses. Currently, Smart campaigns still have