Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
Read More
As part of our commitment to top brands using our tools for online reputation management, we’re going to explore factors that influence brand influence. Brand influence is important to increasing a brand’s market value, and here’s how you
Read More
Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
Read More
Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful marketing strategy, and the most effective way to gain
Read More
With the digital world being as widespread as it is, it is becoming increasingly important for brands to keep an eye on their social listening and social media monitoring. While the two terms may sound like substitutes for
Read More
In the digital age, marketers and entrepreneurs alike are faced with a barrage of tasks. In all fields, and especially those that are intrinsically connected to the digital world, it pays off to keep effective tools at hand.
Read More
In the time taken to read this statement, millions of customers from different parts of the world have mentioned brands and companies on social media. According to research, 50% of market researchers used social listening for improving
Read More
Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and several other platforms. These conversations may be centred around specific keywords, topics, brands, and phrases. Brands use insights
Read More
Businesses find the need to be present wherever their consumers are, and most consumers, in this digital day and age, are found on their mobile phones. People spend a considerable amount of time each day on their mobile
Read More