VIDEO MARKETING TRENDS THAT WILL SET YOUR CONTENT APART!

VIDEO MARKETING TRENDS THAT WILL SET YOUR CONTENT APART!

Video is the most promoted content on social media. Gone are the days when text and image posts used to dominate our feeds. The rise of video-first formats like video-centric Snapchat Stories, Vines’ 6-second entertainment, Instagram Reels, and video-oriented platforms like TikTok and YouTube is a testament to the shifting popularity in content. On average, users spend 88% more time on a website containing a video (Forbes). Social video share ability is 12x that of texts and images together (Social Media Today). According to Veedyou Media, people would be consuming around 100 minutes of video content daily by 2021. These…

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HOW TO AVOID TONE-DEAF MARKETING IN YOUR COMMUNICATIONS

As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any ...
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HAS PANDEMIC CHANGED INFLUENCER MARKETING ?

Social media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we ...
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BRAND ADVOCACY – GOING BEYOND INFLUENCERS

  A brand is only as strong as its trust quotient. Cultivating this sense of trust and building up a ...
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INCREASE YOUR SOCIAL MEDIA PRESENCE WITH THESE 5 SIMPLE TIPS!

Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, ...
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MAKE MOBILE MARKETING A HERO OF YOUR DIGITAL STRATEGY!

With the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to ...
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DIGITAL WELL BEING IS NOT JUST A TREND

In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It ...
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HOW TO FLOURISH YOUR B2B MARKETING?

When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a ...
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THE INCREASING IMPORTANCE OF SOCIAL LISTENING!

Catherine Fisher once said that walls have ears. The earlier generations referred to the physical aspect of it, but the ...
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ARE FOOD AND TRAVEL INDUSTRIES DRIVING INSTAGRAM?

What are the major keywords which drive advertising sentiments on Instagram? Cutting across all ages, it’s Instant Inspiration. The ability ...
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