MASTERING MINIMALISM IN YOUR MARKETING

MASTERING MINIMALISM IN YOUR MARKETING

Simple, sleek, and engaging - that’s the mantra the best brands in the digital space follow today. With hundreds of processes, techniques, systems, and strategies, it’s difficult to ascertain a single way of marketing effectively. However, there is one specific strategy that has distinguished itself from this crowd, especially in the last year or so - minimalism.   What is minimalism in marketing? As the name suggests, minimalism means the bare minimum. It’s a way of communicating a message to consumers without using unnecessary content, imagery, text, or visuals. Minimalism prides itself on removing any extra designs or elements and…

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Earn Social Trust Or Burn Ad-Spend

It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social ...
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You Think Myntra’s App Only Move is Reckless? Think Again

Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to ...
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Top 5 Signs Your Brand Is A Lame Duck

Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is ...
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Brand Advocacy: Going beyond Influencers

It's good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with ...
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Social Media Trends That Should Die In 2015

There are certain social media trends that are getting so old and undesirable that they should be done away with ...
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Social CRM: An Evolved Form Of Traditional CRM

The rise and rise of social media has changed the marketing landscape forever. Unsurprisingly, the adoption of Social CRM is ...
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