Within the vast consumer market, niche marketing focuses on a smaller, more defined market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer factors. It can also be referred to as "appealing narrowly to the tastes or preferences of a particular group." The best way for companies to use niche marketing is by finding customer segments with differentiated products and catering to those specific needs. The method allows each segmented customer to create its own customized experience, emphasizing their needs and particular wants or desires.…