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Konnect Insights Blogs - Social listening
Some insights you can draw using social listening for your PR team
Reading Time: 4 minutes If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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How social listening can help you craft a content strategy?
Reading Time: 4 minutes Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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How Can Social Listening Help in Industry Research?
Reading Time: 4 minutes Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
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Why Should Social Listening Be the First Step of Marketing?
Reading Time: 3 minutes Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful marketing strategy, and the most effective way to gain
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