The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped in the side within the third month. You immediately tweet the company, asking for an explanation. No response;
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Konnect Insights Blogs - Listening Tool
Going beyond analytics, use Business Intelligence
Business Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a combination of data mining, infrastructure, business analytics, best practices, and tools to help businesses make more informed decisions
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No Depth in ORM Without Social Listening
With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations online. The online space in the form of social media sites, YouTube, web searches, and many other platforms
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Why Do You Need a Social Media Analytics Tool Instead of Native Platforms for Social Media Analytics?
If you are supporting the marketing team or running your own business, one thing you cannot live without is social media. What started as a mere medium to connect with friends and family has become a platform for
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Some insights you can draw using social listening for your PR team
If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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