Reading Time: 4 minutes If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down
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Konnect Insights Blogs - Listening Tool
How social listening can help you craft a content strategy?
Reading Time: 4 minutes Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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How Can Social Listening Help in Industry Research?
Reading Time: 4 minutes Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
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Why Should Social Listening Be the First Step of Marketing?
Reading Time: 4 minutes Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful content strategy, and the most effective way to gain
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Social listening vs. social media monitoring – what’s the difference?
Reading Time: 4 minutes With the digital world being as widespread as it is, it is becoming increasingly important for brands to keep an eye on their social listening and social media monitoring. While the two terms may sound like substitutes for
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