With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations online. The online space in the form of social media sites, YouTube, web searches, and many other platforms
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Konnect Insights Blogs - Social Listening Tools
Why Do You Need a Social Media Analytics Tool Instead of Native Platforms for Social Media Analytics?
If you are supporting the marketing team or running your own business, one thing you cannot live without is social media. What started as a mere medium to connect with friends and family has become a platform for
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How social listening can help you craft a content strategy?
Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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How Can Social Listening Help in Industry Research?
Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
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Why Should Social Listening Be the First Step of Marketing?
Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful marketing strategy, and the most effective way to gain
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