Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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Konnect Insights Blogs - Social Listening Tools
How Can Social Listening Help in Industry Research?
Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
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Why Should Social Listening Be the First Step of Marketing?
Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful marketing strategy, and the most effective way to gain
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Social listening vs. social media monitoring – what’s the difference?
With the digital world being as widespread as it is, it is becoming increasingly important for brands to keep an eye on their social listening and social media monitoring. While the two terms may sound like substitutes for
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Social media tools or social listening tools, what’s the difference?
In the digital age, marketers and entrepreneurs alike are faced with a barrage of tasks. In all fields, and especially those that are intrinsically connected to the digital world, it pays off to keep effective tools at hand.
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