Reading Time: 3 minutes Social listening is the technique of identifying and contributing to online conversations with information about your business through the process of looking for brand mentions, specific keywords or phrases, and comments. When you use social listening, you monitor
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Reading Time: 3 minutes With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations online. The online space in the form of social media sites, YouTube, web searches, and many other platforms
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Reading Time: 4 minutes Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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Reading Time: 4 minutes Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and marketing, as well as online reputation management. As a brand looking to expand its presence or manage its
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