Social listening is a popular marketing buzzword that you hear a lot these days – and for a good reason. Consumer insights are at the heart of every successful marketing strategy. Thus, it is important to understand your target audience, your market, and the essence of your brand to optimise your marketing and customer engagement
2020 has been quite a whirlwind of a year; more so, in a positive way for all those who shifted their business online. Using digital means to undertake marketing has brought about excellent results for those that have pursued this to the best of its potential. Even so, there is much more to be learned
It has become critical for brands to build a sound reputation and large following on social media. Once everyone starts talking about your brand on these platforms, that’s when you have accomplished a high brand awareness. Customers these days believe in sharing their brand experiences, good or bad, on social media, blogs or discussion forums.
Gone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider – social media marketing is just as integral to every industry. According to statistics, in 2020, over 50% of India’s population accessed social media. The relevance of social media has enhanced globally. A recent media
Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape of social listening has been evolving continuously with new tools, greater adoption and its growing applications across business units. In this article, we will review some of the latest social listening trends that every marketer