Month: April 2015

Top 5 Signs Your Brand Is A Lame Duck

Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is commonly exhibited by archaic brands who perhaps find too much comfort in their past laurels. It’s either that or they are simply too big to be agile towards the changing realm of communications. In a […]

April 2, 2015