The idea behind the two platforms is exactly the same. Both are marketing platforms intended to help businesses drive traffic, reach audiences and increase their earnings. Each platform has its own advantages, disadvantages and characteristics, which makes them unique from one another. Google Ads is constituted of two advertisements networks: Google Search Network: Advertisers create […]
Microsoft Bing Ads at the yearly Bing Ads Next meet announced that an expanded partnership with Verizon Media will now give them the authority to exclusively serve Bing Ads to the users using Yahoo! Search engines. Shortly, Bing Ads, Yahoo!, and AOL (former Google Search Partner) will be simplified and all of the three search […]
Google Ads Just Got Smarter, Easier and More Effective. Google is currently notifying all its advertisers about the merger of Google AdWords Express with the Google Ads platform. Earlier AdWords Express has been a standalone option and was designed to resolve the purpose of maintenance costs for small scale businesses. Currently, Smart campaigns still have […]
As of July 9th, Google will be expanding their advertisement blocking practices to the rest of the world. Currently, Google has started filtering ads on websites in countries of North America and Europe because of the disruptive ads are shown by these websites. Google Chrome says that it follows the ‘Better Ads Standards’ to decide […]
A recent study has come up which talks about how and why users who use social media networks feel that Snapchat makes the users happy when compared to social media giants like Facebook and Twitter. Snapchat commissioned an analysis with Murphy Research to understand how users spent their time on social media networks and what […]
In a recent update by Google Manufacturer Center the advertisers have been given the full authority to add full product pages to Google Shopping Listings. Additionally, advertisers now will also have access to a brand new analytics panel to analyze their performance and measure their results. Product Pages On Google Shopping Listings Google Shopping merchants […]
Stories have been a successful format on social media platforms like Instagram and WhatsApp and that is the reason why Facebook is trying its level best to make its Stories format a successful one and has added a brand new set of Call To Action (CTA) Stickers for its Pages. In order to convince its […]
Facebook added a lot of new features to its Messenger application like support for Boomerangs, a Selfie Mode and a brand new format of Augmented Reality (AR) stickers. A few months ago, Facebook had made a big announcement about its Messenger app redesign to simplify its app for the users. The social media giant has […]
Facebook has added features like traffic, conversions, page and post engagement as objectives for its Click-to-WhatsApp ads. WhatsApp ads are those ads that establish a WhatsApp conversation via the Facebook News Feed. What Is It In For The Marketers Facebook’s Click-to-WhatsApp ads offer advertisers and marketers a way to start a conversation with customers on […]
