Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, called the word of mouth publicity. Many businesses focus primarily on creating a customer-centric brand to cater to its audience’s tastes and preferences. But in the modern world, just having a product that customers like is not enough. As per Statista, social media had 2.95 billion users in 2019, and the numbers are expected to reach around 3.43 billion by 2023. Digital channels are integral for businesses and individuals today, for it has a massive influence on customer behaviour. So,…