Reading Time: 8 minutes Social listening is a strategy used by brands to understand their customers, discover new audiences, and improve their products and services. It’s also becoming increasingly important as more businesses turn to social media to reach out to consumers.
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Reading Time: 8 minutes Social media is an excellent source of information about your brand and industry, but it’s also an excellent source of fresh leads. If you’re listening to what people are saying online, you’re taking advantage of an opportunity to
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Reading Time: 8 minutes Over the last decade, social media has become an intrinsic part of people’s lives. It has a role in social networking, from connecting people to becoming the people’s press. Social media platforms have also provided an opportunity for
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Reading Time: 14 minutes We’re losing out on some of the most important data that can help us grow our business if we don’t have a social listening strategy. Nearly two-thirds of marketers concur that social listening has become more valuable in
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Reading Time: 9 minutes Understanding the target market’s sentiments and preferences is the foundation of marketing. It’s often easy to focus on social media likes, shares, and follows, but they aren’t necessarily an accurate measure of the success of social media campaigns.
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Reading Time: 6 minutes As digital marketing has evolved audience interactions, the days of uploading content and hoping that consumers will be thrilled or participate enthusiastically are long gone. Brands nowadays need to pay close attention to their audience, their needs, and
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Reading Time: 6 minutes Why interact with people on social media? However, we define engagement as signing a petition, purchasing a ticket, donating, joining a conversation, etc. The ultimate goal of driving traffic to the website or another platform, like Facebook, is
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Reading Time: 5 minutes A company implements CRM software to scale and grow. Businesses that want to grow in the industry are eager to implement automated CRM software. If you are keen to implement it, it’s excellent news for business growth. Typically,
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Reading Time: 7 minutes Within the vast consumer market, niche marketing focuses on a smaller, more defined market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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