There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive…

Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure.  Let’s take…

There are always those special guests in a party who love to talk on and on about the highs and…

LinkedIn has established itself as the leader for B2B content marketing. LinkedIn officially states that nearly 97% of B2B marketers…

What is Social Selling, and why it matters more during the crises? If you are a marketer, it is probable…

Almost no marketing meeting can end without the unwelcomed discussion that usually starts with 'How will this bring in ROI?'.…

  We are living in the era of e-commerce and online transactions, where almost every product or service is purchased…

Where there is a brand or a business, the crisis will follow. It is inevitable. No matter how well equipped…

Practice social distancing, not customer distancing! Businesses across the world are following it up rigorously across all possible channels, to…

What is data-driven content? 81% of brands could go extinct because they don’t create relevant content and can’t offer personalized…

Does the statement 'reach your customers where they are' right a bell? If yes, you are probably not averse to…

World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead.…

Social customer relationship management is a new and dynamic strategy to connect with customers. Dynamically connecting with customers on social…

  Is Your Content Making Your Audience Sleep? What are you writing today? Is it better than what you wrote…

  Are ads more effective than organic Advertising is an effective way of promoting an organization. There are dozens of companies competing with each other…

Marked by the inclusion of masks in casual wear and an uneasy demand of hand sanitizer, the Covid-19 outbreak has…

Over time, marketing has changed a lot of faces owing to the plethora of channels that are available to reach…

Today’s marketers are gifted that they can use ample tools to reach more audiences globally.  Technological improvements like artificial intelligence…

One of the high return marketing strategies that earn 50 folds of return on investment is email marketing. Although email…

One thing that keeps the digital marketers worrying is to select the best measurements for getting metrics. When you can…

Instagram is one of the biggest social media platforms globally, reaching 1 billion monthly active users in 2018. From then,…

Perhaps yes. We are not sure if we can give you an accurate answer to this question as there is…

INTRODUCTION Statistics are of critical importance for any organization as it highlights their performance under specific internal and external variables.…

What’s that one trait or characteristic common in successful businesses, entrepreneurs, sportspersons, artists, and even social and political leaders? The…

Twitter’s audience is leaned-in, powerful, and energetic with an assortment of interests. So having the option to target crowds dependent…

Earlier, marketers complained that there was never any data to back up their targeting efforts. They either approached the process…

Google My Business (GMB) is an online tool that allows businesses to mark their presence in search engines and other…

The ever-so-sweet dose of social media- one can just never get enough of it!! From sharing special moments via photographs…

Apparently, there is a joke among computer hardware manufacturers that, by the time a computer ships out of the warehouse…

The business landscape becomes hypercompetitive after every fiscal quarter, compelling companies and enterprises in being fiercer with newer marketing strategies.…

In his best-selling book ‘Business @ the Speed of Thought: Succeeding in the Digital Economy’, Bill Gates had written, “Your…

The thriving online business sector is composed of hundreds of thousands of e-commerce businesses. It is led by brands such…

Be it Google or be it Facebook, both these giants have been a big fan of changing their algorithm now…

Predicting the future is never easy when it comes to PPC. If you consider the last one year, the paid…

With Search Engine Optimization (SEO) being so dynamic, it has become a necessity for businesses to rethink their strategies in…

With every day passing by, there is something or the other that keeps on happening in the social media world,…

As a part of any content marketing strategy, the first thing to do while creating a content marketing plan is…

Twitter highly boasts of 145 million daily active users (as of 27th Nov 2019) who interact with brands they follow…

Many businesses today are using videos as a medium to generate leads and sales. Earlier brands used videos only to…

Advertisers nowadays consider calculating ROI (return on investment) is one of the essential parameters of PPC marketing. On the other…

Any great CRM tool comes with better social monitoring.  In this age of digitalization, there are lots and lots of…

In this article, we will understand the Instagram business account insights to help us gain more and more followers. Instagram…

Firstly what do you mean by a Social Media Audit? We have been listening to these terms like SEO Audit,…

When you share your day-to-day life with your audience, they start to pick up naturally on who you are and…

Is your business on Facebook? If not, then you are missing on a massive opportunity to upscale your business. Every…

Whether it is a small brand or a big franchise, it is never easy to track how your customers feel…

Firstly what are Micro-influencers? They are individuals who have an influence over 5,000 followers or subscribers to around 100,000. We…

71% of customers online, who have had an excellent social media service experience with a particular brand are likely to…

One of the significant difficulties faced by content creators and social media managers is posting consistently on all social media…

In any organization, every social media relationship managers are responsible for the community management of their social media channels as…

People communicate via an incredible number of channels could be social media platforms, could be web or maybe some multimedia…

Nowadays, brands and businesses are closer to their customers than ever before. Thanks primarily to social media giants like Facebook,…

Brands are all over on all the social media platforms, whether it is Twitter, LinkedIn, Facebook, Instagram, but here is…

In this age of digital media where social media rules, it has become essential for every marketing professional, (whether traditional…

Listening has always been an essential part of effective communication when it comes to serving your clients better and it…

“You can’t buy engagement, you have to build engagement.” – Tara Nicholle Nelson. Social media content is not just about…

As a small business owner acquiring new customers for your business is pretty consistently a top priority and local SEO…

Using a social media management tool makes your team’s day to day work more manageable and help you create a…

To every problem, there is a CRM (known as customer relationship management). It helps organizations to increase their productivity and…

Social media marketing for a local business can be tough sometimes. How often can one come up with suitable content…

In this age of digital media, customers are like demigods. Every brand has to listen to their consumers, have a…

Have you ever asked yourself these questions about whether the content that you are posting on your websites, social media…

Konnect Insights is an all in one web and social media analytics and intelligence tool which comes with the power…

Have you ever thought of what is the point of having a good website if no one ever sees it?…

In the early 2000s the scenario was completely different where content marketing was not that important, but today online marketing…

Initially, as we all know, social media was only used to share posts, comment on feeds and communicate with friends…

In today’s world of Digital Media, analytics plays a huge role in all aspects, whether it comes to monitoring the…

The way people communicate with brands today has changed. Brand managers today are overwhelmed by the volume of mentions directed…

Yes, it is. Think of it this way. Have you ever got a message from someone, where you found it…

Google has now introduced a "Share GIFs" option in the Google Image Search Results that allows users to instantly share…

Advertisers on Instagram now have the power to boost branded organic posts as ads that can appear in feeds of…

Google is planning to eliminate two of the most used automated bidding strategies 'Target Search Page Location' and 'Target Outranking…

Some upgrades were introduced by Google recently in the Google Ads app, which will allow users to create and manage…

When it comes to internet marketing, one of the most significant issues which still remain is the amount of money…

TweetDeck is getting much-needed core Twitter upgrades including support for GIFs, polls and emojis which will be rolling out in…

YouTube is working on a tool known as a "Bumper Machine" that may cut down a video advertisement of a…

Facebook has decided to help talented video creators find their right target audience on Facebook and help them grow on…

At Google I/O this week, the company made an announcement about the latest attributes that were introduced in Google Search…

Twitter in its official blog recently announced that it would be going to experiment with a new feature that enables…

People already know the importance of Search Engine Optimization in the digital world and how optimizing your website for specific…

Pinterest is an amazing website, especially if you own an e-commerce business and you are selling products online. It is…

Do you want to get more video views well in this article you will learn about hacks that will get…

Facebook the world's biggest social networking platform has been pushing the Stories attribute as they have been testing this feature…

Artificial intelligence keeps on being an intriguing issue in marketing circles. Despite the fact that the implications of AI and…

Twitter in a tweet on its official handle announced that they are testing an easier way to view profiles of…

All advertisers now would be given the ability to run 15- second non-skippable video (also known as non-skippable instream ads).…

The idea behind the two platforms is exactly the same. Both are marketing platforms intended to help businesses drive traffic,…

Microsoft Bing Ads at the yearly Bing Ads Next meet announced that an expanded partnership with Verizon Media will now…

Google Ads Just Got Smarter, Easier and More Effective. Google is currently notifying all its advertisers about the merger of…

As of July 9th, Google will be expanding their advertisement blocking practices to the rest of the world. Currently, Google…

A recent study has come up which talks about how and why users who use social media networks feel that…

In a recent update by Google Manufacturer Center the advertisers have been given the full authority to add full product…

Stories have been a successful format on social media platforms like Instagram and WhatsApp and that is the reason why…

Facebook added a lot of new features to its Messenger application like support for Boomerangs, a Selfie Mode and a…

Facebook has added features like traffic, conversions, page and post engagement as objectives for its Click-to-WhatsApp ads. WhatsApp ads are…

Instagram recently rolled out fresh new features to socialize and form stronger connections with your friends and followers. You can…

Instagram is starting a brand new feature which will enable its users to share their pics and stories with their…

Making video content has been a problem for most companies, but that’s fine, here is a list of the video…

YouTube has disabled the option of giving and editing video credits and existing credits will be axed from all the…

With the many SEO and Google Analytics plugins available for WordPress, it is surprising that Google took so long to…

Twitter's analytics tool provides you with valuable information regarding your audience and about your performance on Twitter. Twitter Insights provided…

Instagram shared screenshots of how the user's profile would look like in the coming weeks as they have slightly redesigned…

In today’s digital world, video content is the king. Actually, it's considered that video content will drive 82% of all…

Twitter analytics provides a whole set of data suitable for any business. From basic to advanced Twitter insights, their dashboard…

YouTube advertisements are about to get far more interactive. Google, YouTube's parent firm has now introduced new ways for advertisers…

Service-based companies often make the mistake of believing they have nothing "interesting" to say or post on social media networks.…

Facebook Stories ads are now available worldwide to all advertisers. Advertisements in Facebook Stories were introduced in May last year…

YouTube is removing channels from its Partner Program for content duplication so that the channels are no longer able to…

Bots will replace mobile applications; Bots will replace email marketing;  Bots will replace customer care executives; Bots will blow your…

YouTube the largest video-sharing platform introduced a new vertical video advertisement format to its network during a digital marketing conference…

For advertisements on Facebook, there need to be a disciplined strategy and approach. You may experience problems on this particular…

Konnect Insights, a performer in delivering an invaluable asset to the organizations, i.e. an outsider’s perspective, observed, noted, analyzed from…

If your video ranks on the top of YouTube search results that doesn't mean it will secure the first spot…

Social media plays a vital role in the success of the online businesses today. Apart from making the business popular…

Thanks to the development of technology, businesses all around the globe are today being able to leverage the power of…

Competitor analysis or Competitive analysis can sometimes sound intimidating and vague, but this business jargon, deserves more than just attention,…

Social Media has evolved from connecting with friends, being a representative of moral ground for broadcasting channels, to now a place…

Simply establishing an online business is not enough. In this digital age, it is extremely vital for business owners to…

With the advent of the internet and social media, keeping an eye on the social media is very important to…

Video streaming plays an important role in social media. Using various video publishing tools, you can reach out to all…

The power of the social media cannot be overlooked in our lives for both personal as well as business reasons.…

In this era of social media, if you wish to maintain a widespread social presence for your brand, it is…

According to the Forbes, around 78% of the customers state that the social media posts of various companies do influence…

You know that your business offers flawless products/services and it genuinely cares about its customers’ as well. But does the…

Over a period of time, the landscape of social media platforms has changed drastically as it is no longer restricted…

According to Statista, the total number of social network users worldwide was around 2.46 billion in the year 2017 and…

The entire process of managing social media campaigns from start to end is a cumbersome process and it becomes very…

Social media platforms have evolved into mature marketplaces where businesses are constantly finding new avenues to strengthen their relationship with…

YouTube is one of the most popular choice when it comes to watching videos and sharing them with others. 1…

It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85%…

To understand the pricing of Social Media Monitoring tools we need to understand how it works. Most social media monitoring…

As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given…

Instagram is one of the most popular social networks in use today. The official mobile apps for iOS and Android devices…

The key to making the most of social media is listening to what your audience has to say about you,…

Brands today need to focus on the networks that are going to be most beneficial to them. Almost always, Facebook…

Online reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about a brand to…

Social media analytics – and in particular social listening – can help companies in all industries shape and refine their…

While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence…

Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part…

Brands that want to advertise on Snapchat now have even more Creative Partners to help them build ads for the…

An infographic tells a comprehensive story through the use of text and images. Infographics present facts and figures, but they…

About Us: Understanding the ROI of Social Media Listening tools is not an easy task, especially for those who are…

On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over…

Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but…

Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are…

It is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing…

The importance of social networks is growing continually and over the last decade, social media channels have since established themselves…

When it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether…

https://twitter.com/jack/status/912784057863245824?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.theverge.com%2F2017%2F9%2F26%2F16363912%2Ftwitter-character-limit-increase-280-test Twitter is testing out 280-character limit tweets, doubling the standard 140-character length. The company saw the shorter limit was…

Twitter user who is also a developer going by the alias Devesh Logendran has kicked up a storm in twitterati.…

Kaun Banega Crorepati, the show that changed Indian television forever, has been winning hearts since seventeen years now, yet its…

Nine months after demonetisation, with almost 99 per cent of the banned notes back into the system and the economy…

Tax dodging is one of the current problems in the society. The Government earlier had taken serious steps to curb…

When it comes to deciding where to advertise online, a new name has been popping up along with the leaders,…

In India, nothing beats the emotional bonding between brothers and sisters. Traditionally, to celebrate this, on Raksha Bandhan day, a…

A disgruntled customer, disappointed with the quality of pizza he received from Domino’s, posted acomplaint on LinkedIn last Friday. He…

One of India's fastest growing YouTube star is 22-year-old Bhuvan Bam, who is the creator of BB Ki Vines, launched…

Prior to venturing into any online business, or to have online operations to support your business, it is of prime…

A long time back, it was a slow and peaceful world for SEOs. Annual updates were announced by Google and…

Cannes Lions 2017 Canes Lions, considered as the oscars for the ad agencies, witnessed top creative marketing and advertising agencies…

“Do you have an ad blocker installed in your desktop browser”? 1 in 4 people answer in the affirmative today!…

The third International Yoga day was observed on 21.06.2017, the longest day in Northern hemisphere and also marks sun’s transition to…

A son’s first hero is his Dad as is a daughter’s first love. Father's Day was first celebrated in 1910…

To gain a competitive edge on social media over your competitors, it is a must for you to know what…

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] Even though digital marketing has been on a rise for the past few years, it has received severe…

Social media has become an intrinsic part of daily life, affecting both casual users and businesses alike. It has evolved…

In a world that is fully driven by technology, it is extremely difficult to stay far from it. Many businesses…

If you have a fan page on Facebook, you would surely want to know how well is it performing along…

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget][siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] The tweet from Chevrolet India came without warning on May 18th. Chevrolet had abruptly decided to stop…

Real Estate is, without doubt, a highly competitive and customer centric business. With the customer and the agent working closely…

Not paying an EMI on time or using a credit card too much are no longer the only ways a…

Twitter has launched Audience Insights as a part of Twitter Insights to help market your content better. To be able…

Data is present everywhere and the amount of digital data is increasing on an enormous pace. Forbes has estimated that…

While you were enjoying a well-deserved weekend, a virus, or ransomware to be precise, was beginning to create havoc across…

Facebook has been a place where individuals interface and speak with each other by sharing individual stories, photographs, and recordings…

Teenagers all over India are waiting with bated breath for the biggest event of their lives. Newspapers have been abuzz…

If you own a Facebook fan page, then the very first stop for you on the page should be at…

Web-based social networking Analysis (SMA), frequently alluded to as or if nothing else firmly identified with, Social Media Monitoring (SMM)…

Smartphone happy millions are positing at a rapid rate. The behavioral attitude of users is disturbing to put it mildly. Users need…

If social media is active today,  it will surely become hyperactive in the days to come. Mobile devices of good quality…

Thinking about whether your online networking promoting endeavours are paying off? Need to better comprehend what's working? An online networking…

If social media is active today,  it will surely become hyperactive in the days to come. Mobile devices of good quality…

No participant could have won the 7 crore question in KBC, if it had been “Why did Kattappa kill Bahubali? This…

Statistical surveying has advanced, impelled to a great extent by the improvement of innovation, the multiplication of information and a…

Twitter has been flooded with birthday wishes for cricket legend Sachin Tendulkar as he turns 44 today (24th April). There…

The nation awaits with bated breath as in the next six months, 43 cities will be mainstreamed on India’s flight…

#UninstallSnapchat and #BoycottSnapchat are trending big on Twitter and Google Play Store ratings for the app have fallen from 5…

Seem s like SBI is heading towards to become the Global Giants in the banking industry. On April 1, 2017,…

  According to Business Standard report, Digital Video ad spending is rising as compared to search and display ads. So…

The need for digital marketers has never been higher, yet the digital skills gap has never been wider. This discrepancy…

Are you going out to get prospects’ attention? This marketing strategy is old school now. Plus these marketing approaches are…

Word of mouth, great reviews, and referrals are the best way to promote your business and increase sales. To increase…

Fashion e-tailer Myntra in association with one of its franchise partners today launched the first retail store for its "top…

Before we start with the article, we would first know: What are infographics? A lot of people don’t understand the meaning…

Huge amounts of views, likes, and comments on an individual video is a wonderful thing, and a great ego boost…

Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016 and to add more…

As the world gears up to experience a revolutionary breakthrough in transportation, cutting down time and cost, India is one…

On 24th February, the world woke up to a radical change in the way we communicate most of the time.…

ISRO, the Indian Space Research Organisation has made another remarkable achievement on February 15, by launching the PSLV – 37…

LinkedIn one of the best platform connecting the professionals at one place. Earlier, LinkedIn users did not have command over…

The 2017 budget focuses on Digital India which is positive for the growth of the industry this year as well.…

Indian Prime Minister Narendra Modi, announced a new digital payments app called BHIM (Bharat Interface For Money) at Digi Dhan programme in…

Visual content has become one of the most popular tools for social media marketing these days. The craze of videos…

If we look back at 2016 from the perspective of digital marketing, then as per experts the year has been tremendous. The…

As the Lion celebrates its second birthday, there is a nation that wants to know what it has been upto…

Indian army had on the early hours of Thursday infiltrated into enemy territory and carried out surgical strikes causing a…

For those of you who’ve heard the term ‘millennials’ for the first time, let me give you some easy and…

Friday the 13th has claimed its latest victim in the form of British Airways’ Sachin Tendulkar debacle. It’s going to…

While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of…

If you've observed social media as closely as we have, this question might have crossed your mind. In its early…

Dare I say it, but without brand personality, your brand is a headless chicken that's running around in circles. Adding…

Businesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce.…

There is no such thing as a free lunch. Every part of a business needs to prove their worth by…

These days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is…

Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each…

A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when…

Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response…

In 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close…

Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities…

Social media has ushered in a cost effective mass communications channel. The great thing about social it is that it offers…

Go to our live Windows 10 tracker to see all the action in real time! Microsoft launched Windows 10 on July…

Social media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched…

It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social…

Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to…

Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is…

It's good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with…

There are certain social media trends that are getting so old and undesirable that they should be done away with.…

The rise and rise of social media has changed the marketing landscape forever. Unsurprisingly, the adoption of Social CRM is…