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Why sentiment analysis is the most important metric for ORM?

The Internet and social media platforms were in their infancy in 2008. Hardly anyone could have envisioned the future of the internet at that time. With the emergence of the internet, technology, and social media platforms, consumers have

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How Better CXM Enables Better ORM?

Online reputation management (ORM) for your brand is directly linked to customer experiences. Industries utilize powerful CXM tools to identify, analyze, and implement strategies that improve customer experiences and enhance their ORM efforts. In this post, we’re going

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Let your customers tell you what you need to do through social listening?

The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped in the side within the third month. You immediately tweet the company, asking for an explanation. No response;

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Going beyond analytics, use Business Intelligence

Business Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a combination of data mining, infrastructure, business analytics, best practices, and tools to help businesses make more informed decisions

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No Depth in ORM Without Social Listening

With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations online. The online space in the form of social media sites, YouTube, web searches, and many other platforms

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Big Data without the right processing is too much data to handle

Big Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the early 2000s, more companies began to store, access, and analyze data for improved business intelligence. The concept of

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Why Do You Need a Social Media Analytics Tool Instead of Native Platforms for Social Media Analytics?

If you are supporting the marketing team or running your own business, one thing you cannot live without is social media. What started as a mere medium to connect with friends and family has become a platform for

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Some insights you can draw using social listening for your PR team

If you are working with or in a PR team, you know exactly how important and nerve-racking it is to maintain a positive brand reputation. And with the rise of social media, one single comment can bring down

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5 metrics you need to track to understand your brand’s influence

Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined by the effort you put in to expand your brand presence and refine your brand identity. So how

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