Grow Your Business By Uploading Videos On LinkedIn

Grow Your Business By Uploading Videos On LinkedIn

Do you want to get more video views well in this article you will learn about hacks that will get…

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Facebook Users Worldwide Can Now Share Events In Its Stories

Facebook Users Worldwide Can Now Share Events In Its Stories

Facebook the world's biggest social networking platform has been pushing the Stories attribute as they have been testing this feature…

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Automation And AI Innovations Will Make Messages More Human

Automation And AI Innovations Will Make Messages More Human

Artificial intelligence keeps on being an intriguing issue in marketing circles. Despite the fact that the implications of AI and…

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Twitter Is Testing A New Way To View User Profiles Without Leaving Their Timelines

Twitter Is Testing A New Way To View User Profiles Without Leaving Their Timelines

Twitter in a tweet on its official handle announced that they are testing an easier way to view profiles of…

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Google Ads new update makes 15-second non-skippable video ads available to all advertisers

Google Ads new update makes 15-second non-skippable video ads available to all advertisers

All advertisers now would be given the ability to run 15- second non-skippable video (also known as non-skippable instream ads).…

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GOOGLE ADS vs BING ADS – PROS AND CONS

GOOGLE ADS vs BING ADS – PROS AND CONS

The idea behind the two platforms is exactly the same. Both are marketing platforms intended to help businesses drive traffic,…

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Bing Ads To Serve All Yahoo Search Traffic In The New Microsoft-Verizon Media Deal Starting March

Bing Ads To Serve All Yahoo Search Traffic In The New Microsoft-Verizon Media Deal Starting March

Microsoft Bing Ads at the yearly Bing Ads Next meet announced that an expanded partnership with Verizon Media will now…

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Google AdWords Express Now Becomes A Part of Google Ads

Google AdWords Express Now Becomes A Part of Google Ads

Google Ads Just Got Smarter, Easier and More Effective. Google is currently notifying all its advertisers about the merger of…

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Google Chrome To Block Spammy Ads Worldwide Starting July 9th

Google Chrome To Block Spammy Ads Worldwide Starting July 9th

As of July 9th, Google will be expanding their advertisement blocking practices to the rest of the world. Currently, Google…

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Snapchat Finds That It Has The Happiest Social Media Users Online

Snapchat Finds That It Has The Happiest Social Media Users Online

A recent study has come up which talks about how and why users who use social media networks feel that…

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Google Shopping Allows Merchants To Add Complete Product Pages To Listings

Google Shopping Allows Merchants To Add Complete Product Pages To Listings

In a recent update by Google Manufacturer Center the advertisers have been given the full authority to add full product…

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Facebook Adds Call To Action Stickers In Its Stories

Facebook Adds Call To Action Stickers In Its Stories

Stories have been a successful format on social media platforms like Instagram and WhatsApp and that is the reason why…

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Facebook added Boomerang Support, Selfie Mode and Augmented Reality Stickers to its Messenger App

Facebook added Boomerang Support, Selfie Mode and Augmented Reality Stickers to its Messenger App

Facebook added a lot of new features to its Messenger application like support for Boomerangs, a Selfie Mode and a…

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Facebook Adds New Objectives For Click-to-WhatsApp Ads

Facebook Adds New Objectives For Click-to-WhatsApp Ads

Facebook has added features like traffic, conversions, page and post engagement as objectives for its Click-to-WhatsApp ads. WhatsApp ads are…

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Instagram adds new interactive ways to engage with your Friends and Followers

Instagram adds new interactive ways to engage with your Friends and Followers

Instagram recently rolled out fresh new features to socialize and form stronger connections with your friends and followers. You can…

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Instagram now lets you share your pics and stories only with your “Close Friends”

Instagram now lets you share your pics and stories only with your “Close Friends”

Instagram is starting a brand new feature which will enable its users to share their pics and stories with their…

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Top 5 Video Marketing Tools Every Marketer Should Consider In 2019

Top 5 Video Marketing Tools Every Marketer Should Consider In 2019

Making video content has been a problem for most companies, but that’s fine, here is a list of the video…

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YouTube to remove video credits in early 2019

YouTube to remove video credits in early 2019

YouTube has disabled the option of giving and editing video credits and existing credits will be axed from all the…

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Google introduces its first WordPress plugin “Site Kit”

Google introduces its first WordPress plugin “Site Kit”

With the many SEO and Google Analytics plugins available for WordPress, it is surprising that Google took so long to…

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How Twitter Analytics Is Beneficial For Your Business Growth

How Twitter Analytics Is Beneficial For Your Business Growth

Twitter's analytics tool provides you with valuable information regarding your audience and about your performance on Twitter. Twitter Insights provided…

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Instagram’s New Profile Page Redesign To Focus On User Profile Rather Than Follower Count

Instagram’s New Profile Page Redesign To Focus On User Profile Rather Than Follower Count

Instagram shared screenshots of how the user's profile would look like in the coming weeks as they have slightly redesigned…

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5 YouTube SEO Tools To Improve Your Video Rankings

5 YouTube SEO Tools To Improve Your Video Rankings

In today’s digital world, video content is the king. Actually, it's considered that video content will drive 82% of all…

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9 Useful Twitter Metric Insights To Learn From

9 Useful Twitter Metric Insights To Learn From

Twitter analytics provides a whole set of data suitable for any business. From basic to advanced Twitter insights, their dashboard…

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YouTube Introduces New Video Ad Extensions And Improved ‘Brand Lift’ Metrics

YouTube Introduces New Video Ad Extensions And Improved ‘Brand Lift’ Metrics

YouTube advertisements are about to get far more interactive. Google, YouTube's parent firm has now introduced new ways for advertisers…

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Start An Instagram Marketing Campaign Today

Start An Instagram Marketing Campaign Today

Service-based companies often make the mistake of believing they have nothing "interesting" to say or post on social media networks.…

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Facebook Now Allows All Advertisers To Run Ads In Stories

Facebook Now Allows All Advertisers To Run Ads In Stories

Facebook Stories ads are now available worldwide to all advertisers. Advertisements in Facebook Stories were introduced in May last year…

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YouTube Is Removing Channels From Its Partner Program That Post Duplicate Content

YouTube Is Removing Channels From Its Partner Program That Post Duplicate Content

YouTube is removing channels from its Partner Program for content duplication so that the channels are no longer able to…

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Are bots ready to respond to customer queries on social media?

Are bots ready to respond to customer queries on social media?

Bots will replace mobile applications; Bots will replace email marketing;  Bots will replace customer care executives; Bots will blow your…

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YouTube Launches Vertical Video Ads To Combat IGTV

YouTube Launches Vertical Video Ads To Combat IGTV

YouTube the largest video-sharing platform introduced a new vertical video advertisement format to its network during a digital marketing conference…

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Facebook Marketing Mistakes Marketers Need To Avoid

Facebook Marketing Mistakes Marketers Need To Avoid

For advertisements on Facebook, there need to be a disciplined strategy and approach. You may experience problems on this particular…

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Konnect Insights Gets High Recognition from the Leading SaaS Review Platform

Konnect Insights Gets High Recognition from the Leading SaaS Review Platform

Konnect Insights, a performer in delivering an invaluable asset to the organizations, i.e. an outsider’s perspective, observed, noted, analyzed from…

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Reports Show Why Rankings Of Videos Differ for Google and YouTube

Reports Show Why Rankings Of Videos Differ for Google and YouTube

If your video ranks on the top of YouTube search results that doesn't mean it will secure the first spot…

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Which is the best tool to monitor competitors on social media?

Which is the best tool to monitor competitors on social media?

Social media plays a vital role in the success of the online businesses today. Apart from making the business popular…

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Best B2B social media monitoring software in 2018

Best B2B social media monitoring software in 2018

Thanks to the development of technology, businesses all around the globe are today being able to leverage the power of…

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Monitoring competitors online and staying ahead of them

Monitoring competitors online and staying ahead of them

Competitor analysis or Competitive analysis can sometimes sound intimidating and vague, but this business jargon, deserves more than just attention,…

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This is 2018 – What happens if you don’t engage with your customers

This is 2018 – What happens if you don’t engage with your customers

Social Media has evolved from connecting with friends, being a representative of moral ground for broadcasting channels, to now a place…

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Has Instagram changed in 2018? What does it mean for your brand?

Has Instagram changed in 2018? What does it mean for your brand?

In this era of social media, if you wish to maintain a widespread social presence for your brand, it is…

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Social Listening Tools – Your Digital Hearing Aid to Listen to Your Customers

Social Listening Tools – Your Digital Hearing Aid to Listen to Your Customers

According to the Forbes, around 78% of the customers state that the social media posts of various companies do influence…

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Let Konnect Insights take charge of all your online reputation worries

Let Konnect Insights take charge of all your online reputation worries

You know that your business offers flawless products/services and it genuinely cares about its customers’ as well. But does the…

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Why Should Small Businesses Start Using the Social Media Listening Tools?

Why Should Small Businesses Start Using the Social Media Listening Tools?

Over a period of time, the landscape of social media platforms has changed drastically as it is no longer restricted…

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Maintain a Strong Business Presence on All the Social Media Platforms with Konnect Insights

Maintain a Strong Business Presence on All the Social Media Platforms with Konnect Insights

According to Statista, the total number of social network users worldwide was around 2.46 billion in the year 2017 and…

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Use Social Media Scheduler to Keep Your Customers Engaged on Various Social Media Platforms

Use Social Media Scheduler to Keep Your Customers Engaged on Various Social Media Platforms

The entire process of managing social media campaigns from start to end is a cumbersome process and it becomes very…

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Importance of Using a Social CRM Software

Importance of Using a Social CRM Software

Social media platforms have evolved into mature marketplaces where businesses are constantly finding new avenues to strengthen their relationship with…

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12 cool YouTube features you should be aware of

12 cool YouTube features you should be aware of

YouTube is one of the most popular choice when it comes to watching videos and sharing them with others. 1…

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Live video content growing bigger in 2017

Live video content growing bigger in 2017

It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85%…

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How much does a Social Media monitoring tool cost?

How much does a Social Media monitoring tool cost?

To understand the pricing of Social Media Monitoring tools we need to understand how it works. Most social media monitoring…

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Social Media gears up for the holiday season

Social Media gears up for the holiday season

As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given…

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Now use Instagram without installing the app

Now use Instagram without installing the app

Instagram is one of the most popular social networks in use today. The official mobile apps for iOS and Android devices…

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Top 10 best free social analytics tools

Top 10 best free social analytics tools

The key to making the most of social media is listening to what your audience has to say about you,…

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Facebook Marketing: 5 important Metrics that matter

Facebook Marketing: 5 important Metrics that matter

Brands today need to focus on the networks that are going to be most beneficial to them. Almost always, Facebook…

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Beyond Social ORM Tools: 4 Big ORM Fails

Beyond Social ORM Tools: 4 Big ORM Fails

Online reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about a brand to…

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Industries that should concentrate on Social Media Listening in 2018

Industries that should concentrate on Social Media Listening in 2018

Social media analytics – and in particular social listening – can help companies in all industries shape and refine their…

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8 ways how a social media command center empowers brands

8 ways how a social media command center empowers brands

While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence…

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12 Ways Video is Changing the Marketing Landscape in 2017

12 Ways Video is Changing the Marketing Landscape in 2017

Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part…

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Snapchat for Business announces 14 new partners

Snapchat for Business announces 14 new partners

Brands that want to advertise on Snapchat now have even more Creative Partners to help them build ads for the…

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How Infographics can help achieve better ROI

How Infographics can help achieve better ROI

An infographic tells a comprehensive story through the use of text and images. Infographics present facts and figures, but they…

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8 Ways To Prove The Value Of Konnect Insights And Return On Investments

8 Ways To Prove The Value Of Konnect Insights And Return On Investments

About Us: Understanding the ROI of Social Media Listening tools is not an easy task, especially for those who are…

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Six social media practices to be scared of this Halloween

Six social media practices to be scared of this Halloween

On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over…

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PR Crisis Management – how timely detection can help your brand manage it efficiently

PR Crisis Management – how timely detection can help your brand manage it efficiently

Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but…

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Strategies for real time tracking over social media

Strategies for real time tracking over social media

Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are…

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5 benefits of Listening for a new product launch strategy

5 benefits of Listening for a new product launch strategy

It is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing…

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Tips to get started with competitive benchmarking on social channels

Tips to get started with competitive benchmarking on social channels

The importance of social networks is growing continually and over the last decade, social media channels have since established themselves…

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Social CRM vs Telephonic Support

Social CRM vs Telephonic Support

When it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether…

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Is 280 characters a good idea for Twitter?

Is 280 characters a good idea for Twitter?

https://twitter.com/jack/status/912784057863245824?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.theverge.com%2F2017%2F9%2F26%2F16363912%2Ftwitter-character-limit-increase-280-test Twitter is testing out 280-character limit tweets, doubling the standard 140-character length. The company saw the shorter limit was…

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Tweetstorm – A storm to look forward to

Tweetstorm – A storm to look forward to

Twitter user who is also a developer going by the alias Devesh Logendran has kicked up a storm in twitterati.…

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KBC enters its 17 th year with Amitabh Bachchan

KBC enters its 17 th year with Amitabh Bachchan

Kaun Banega Crorepati, the show that changed Indian television forever, has been winning hearts since seventeen years now, yet its…

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Demonetisation back in the news

Demonetisation back in the news

Nine months after demonetisation, with almost 99 per cent of the banned notes back into the system and the economy…

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Beware – The taxman is watching your social media activities

Beware – The taxman is watching your social media activities

Tax dodging is one of the current problems in the society. The Government earlier had taken serious steps to curb…

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7 reasons to advertise on Quora

7 reasons to advertise on Quora

When it comes to deciding where to advertise online, a new name has been popping up along with the leaders,…

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Brands celebrate Raksha Bandhan 2017

Brands celebrate Raksha Bandhan 2017

In India, nothing beats the emotional bonding between brothers and sisters. Traditionally, to celebrate this, on Raksha Bandhan day, a…

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Why the response by Jubilant Foodworks’ (Dominos India) CEO to a customer complaint is setting a benchmark in Customer service?

Why the response by Jubilant Foodworks’ (Dominos India) CEO to a customer complaint is setting a benchmark in Customer service?

A disgruntled customer, disappointed with the quality of pizza he received from Domino’s, posted acomplaint on LinkedIn last Friday. He…

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Why do we see so many Youtubers and Viners nowadays?

One of India's fastest growing YouTube star is 22-year-old Bhuvan Bam, who is the creator of BB Ki Vines, launched…

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Trends That Have the Power To Change Social Media Marketing

Trends That Have the Power To Change Social Media Marketing

Prior to venturing into any online business, or to have online operations to support your business, it is of prime…

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5 SEO Practices Right Yesterday, Wrong Today!

5 SEO Practices Right Yesterday, Wrong Today!

A long time back, it was a slow and peaceful world for SEOs. Annual updates were announced by Google and…

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Cannes Lions 2017

Cannes Lions 2017

Cannes Lions 2017 Canes Lions, considered as the oscars for the ad agencies, witnessed top creative marketing and advertising agencies…

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Ad Free Experience on Platforms – What it means for brands

Ad Free Experience on Platforms – What it means for brands

“Do you have an ad blocker installed in your desktop browser”? 1 in 4 people answer in the affirmative today!…

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YOGA-National pride-International guide

The third International Yoga day was observed on 21.06.2017, the longest day in Northern hemisphere and also marks sun’s transition to…

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Brand new Father’s Day celebrations

Brand new Father’s Day celebrations

A son’s first hero is his Dad as is a daughter’s first love. Father's Day was first celebrated in 1910…

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Use Google Analytics To Connect Social Media To Your Digital Performance

Use Google Analytics To Connect Social Media To Your Digital Performance

To gain a competitive edge on social media over your competitors, it is a must for you to know what…

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Customers Suggest That Digital Marketing Needs Improvements

Customers Suggest That Digital Marketing Needs Improvements

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] Even though digital marketing has been on a rise for the past few years, it has received severe…

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Evolution of Social Media

Evolution of Social Media

Social media has become an intrinsic part of daily life, affecting both casual users and businesses alike. It has evolved…

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Why Is Social Media The Best Tool To Connect With Your Customers

Why Is Social Media The Best Tool To Connect With Your Customers

In a world that is fully driven by technology, it is extremely difficult to stay far from it. Many businesses…

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Why Do You Need To Use Facebook Insights

Why Do You Need To Use Facebook Insights

If you have a fan page on Facebook, you would surely want to know how well is it performing along…

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Chevrolet: Buy 1, Get 1 Free

Chevrolet: Buy 1, Get 1 Free

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget][siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] The tweet from Chevrolet India came without warning on May 18th. Chevrolet had abruptly decided to stop…

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The 6 benefits of using Social CRM in Real Estate

The 6 benefits of using Social CRM in Real Estate

Real Estate is, without doubt, a highly competitive and customer centric business. With the customer and the agent working closely…

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Social Profile Analysis – A qualitative alternative to CIBIL scores

Social Profile Analysis – A qualitative alternative to CIBIL scores

Not paying an EMI on time or using a credit card too much are no longer the only ways a…

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Audience Insights on Twitter

Audience Insights on Twitter

Twitter has launched Audience Insights as a part of Twitter Insights to help market your content better. To be able…

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Data Science vs Big Data

Data Science vs Big Data

Data is present everywhere and the amount of digital data is increasing on an enormous pace. Forbes has estimated that…

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Wanna Cry? Here’s how not to…

Wanna Cry? Here’s how not to…

While you were enjoying a well-deserved weekend, a virus, or ransomware to be precise, was beginning to create havoc across…

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Tackle the Power of Augmented Reality with Camera Effects Platform: Some insights from F(8) Developers Summit

Tackle the Power of Augmented Reality with Camera Effects Platform: Some insights from F(8) Developers Summit

Facebook has been a place where individuals interface and speak with each other by sharing individual stories, photographs, and recordings…

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JUSTIN BIEBER’S PURPOSE IN MUMBAI

JUSTIN BIEBER’S PURPOSE IN MUMBAI

Teenagers all over India are waiting with bated breath for the biggest event of their lives. Newspapers have been abuzz…

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All You Need To Know About Facebook’s New Insights And Analytics

All You Need To Know About Facebook’s New Insights And Analytics

If you own a Facebook fan page, then the very first stop for you on the page should be at…

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Five Reasons to Use Social Media Analysis

Five Reasons to Use Social Media Analysis

Web-based social networking Analysis (SMA), frequently alluded to as or if nothing else firmly identified with, Social Media Monitoring (SMM)…

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Sample post with columns

Sample post with columns

Smartphone happy millions are positing at a rapid rate. The behavioral attitude of users is disturbing to put it mildly. Users need…

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Sample post with images

Sample post with images

If social media is active today,  it will surely become hyperactive in the days to come. Mobile devices of good quality…

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The most effective method to Conduct a Social Media Audit

The most effective method to Conduct a Social Media Audit

Thinking about whether your online networking promoting endeavours are paying off? Need to better comprehend what's working? An online networking…

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What your social feed tells about you!

What your social feed tells about you!

If social media is active today,  it will surely become hyperactive in the days to come. Mobile devices of good quality…

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Million dollar question – Why did Katappa kill Bahubali?

Million dollar question – Why did Katappa kill Bahubali?

No participant could have won the 7 crore question in KBC, if it had been “Why did Kattappa kill Bahubali? This…

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5 Social Media Listening Tips and Advantages

5 Social Media Listening Tips and Advantages

Statistical surveying has advanced, impelled to a great extent by the improvement of innovation, the multiplication of information and a…

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Master Blaster turns 44

Master Blaster turns 44

Twitter has been flooded with birthday wishes for cricket legend Sachin Tendulkar as he turns 44 today (24th April). There…

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UDAN – Giving wings to the common man’s flight

UDAN – Giving wings to the common man’s flight

The nation awaits with bated breath as in the next six months, 43 cities will be mainstreamed on India’s flight…

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How much damage is #BoycottSnapchat doing to the company?

How much damage is #BoycottSnapchat doing to the company?

#UninstallSnapchat and #BoycottSnapchat are trending big on Twitter and Google Play Store ratings for the app have fallen from 5…

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The merger of SBI with its subsidiaries: Konnect Insights Report

The merger of SBI with its subsidiaries: Konnect Insights Report

Seem s like SBI is heading towards to become the Global Giants in the banking industry. On April 1, 2017,…

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Tips For Creating Effective Facebook Video Ads

Tips For Creating Effective Facebook Video Ads

  According to Business Standard report, Digital Video ad spending is rising as compared to search and display ads. So…

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6 Digital Marketing Skills in High Demand Right Now

6 Digital Marketing Skills in High Demand Right Now

The need for digital marketers has never been higher, yet the digital skills gap has never been wider. This discrepancy…

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Why Every Business Should Use Inbound Marketing Approach

Why Every Business Should Use Inbound Marketing Approach

Are you going out to get prospects’ attention? This marketing strategy is old school now. Plus these marketing approaches are…

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4 Ways To Increase Your Sales Using Facebook

4 Ways To Increase Your Sales Using Facebook

Word of mouth, great reviews, and referrals are the best way to promote your business and increase sales. To increase…

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The Retail Store by Myntra – Konnect Insights Report

Fashion e-tailer Myntra in association with one of its franchise partners today launched the first retail store for its "top…

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Why Infographics Are An Essential Marketing Tool?

Why Infographics Are An Essential Marketing Tool?

Before we start with the article, we would first know: What are infographics? A lot of people don’t understand the meaning…

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5 Ways To Double Your Youtube Subscribers

5 Ways To Double Your Youtube Subscribers

Huge amounts of views, likes, and comments on an individual video is a wonderful thing, and a great ego boost…

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5 Steps for Successfully Selling on Instagram

5 Steps for Successfully Selling on Instagram

Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016 and to add more…

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Hyperloop One in India – A perspective

Hyperloop One in India – A perspective

As the world gears up to experience a revolutionary breakthrough in transportation, cutting down time and cost, India is one…

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Our new status on Whatsapp

Our new status on Whatsapp

On 24th February, the world woke up to a radical change in the way we communicate most of the time.…

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A Deep Dive Into Social Media Conversations Around ISRO Putting 104 Satellites Into Orbit

ISRO, the Indian Space Research Organisation has made another remarkable achievement on February 15, by launching the PSLV – 37…

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Increased command over comments for LinkedIn users

Increased command over comments for LinkedIn users

LinkedIn one of the best platform connecting the professionals at one place. Earlier, LinkedIn users did not have command over…

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2017 budget and its effects on IT industry

2017 budget and its effects on IT industry

The 2017 budget focuses on Digital India which is positive for the growth of the industry this year as well.…

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BHIM App has a massive Reach on Social Platforms between Dec’16 – Jan’17

BHIM App has a massive Reach on Social Platforms between Dec’16 – Jan’17

Indian Prime Minister Narendra Modi, announced a new digital payments app called BHIM (Bharat Interface For Money) at Digi Dhan programme in…

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Impact of visual content on social media marketing in 2017

Impact of visual content on social media marketing in 2017

Visual content has become one of the most popular tools for social media marketing these days. The craze of videos…

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5 Digital Marketing Trends That Will Garner Attention in 2017

If we look back at 2016 from the perspective of digital marketing, then as per experts the year has been tremendous. The…

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Make in India turns two – A software perspective

Make in India turns two – A software perspective

As the Lion celebrates its second birthday, there is a nation that wants to know what it has been upto…

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Surgical strikes light up Social Media

Surgical strikes light up Social Media

Indian army had on the early hours of Thursday infiltrated into enemy territory and carried out surgical strikes causing a…

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Want To Engage With Millennials? Hire And Nurture Them

Want To Engage With Millennials? Hire And Nurture Them

For those of you who’ve heard the term ‘millennials’ for the first time, let me give you some easy and…

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British Airways invokes God’s wrath. Silly mortal.

British Airways invokes God’s wrath. Silly mortal.

Friday the 13th has claimed its latest victim in the form of British Airways’ Sachin Tendulkar debacle. It’s going to…

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Things That Make Brands Appear Anti-Social

Things That Make Brands Appear Anti-Social

While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of…

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Have We Reached Peak Social Media?

Have We Reached Peak Social Media?

If you've observed social media as closely as we have, this question might have crossed your mind. In its early…

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Develop The Right Brand Personality Or Perish

Dare I say it, but without brand personality, your brand is a headless chicken that's running around in circles. Adding…

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Social Media Shy Brands Are Doing Themselves A Disservice

Social Media Shy Brands Are Doing Themselves A Disservice

Businesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce.…

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6 Ways To Validate Success On Social Media

6 Ways To Validate Success On Social Media

There is no such thing as a free lunch. Every part of a business needs to prove their worth by…

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Data Driven Marketers Are The New Gold

Data Driven Marketers Are The New Gold

These days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is…

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Social media as a customer service tool comes of age

Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each…

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Social listening dashboards are snapshots, don’t be obsessed with them

Social listening dashboards are snapshots, don’t be obsessed with them

A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when…

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Got the best social media tools? That’s no guarantee for success

Got the best social media tools? That’s no guarantee for success

Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response…

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Social media analytics: Numbers don’t lie

Social media analytics: Numbers don’t lie

In 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close…

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#UberPITCH: The reason why no entrepreneur will ever delete the app

#UberPITCH: The reason why no entrepreneur will ever delete the app

Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities…

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Top 5 Signs Your Social Media Efforts Are Not Working

Top 5 Signs Your Social Media Efforts Are Not Working

Social media has ushered in a cost effective mass communications channel. The great thing about social it is that it offers…

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Windows 10 breaks the internet – for real!

Windows 10 breaks the internet – for real!

Go to our live Windows 10 tracker to see all the action in real time! Microsoft launched Windows 10 on July…

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7 Questions you should ask before hiring a social media agency

7 Questions you should ask before hiring a social media agency

Social media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched…

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Earn Social Trust Or Burn Ad-Spend

Earn Social Trust Or Burn Ad-Spend

It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social…

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You Think Myntra’s App Only Move is Reckless? Think Again

Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to…

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Top 5 Signs Your Brand Is A Lame Duck

Top 5 Signs Your Brand Is A Lame Duck

Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is…

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Brand Advocacy: Going beyond Influencers

Brand Advocacy: Going beyond Influencers

It's good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with…

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Social Media Trends That Should Die In 2015

Social Media Trends That Should Die In 2015

There are certain social media trends that are getting so old and undesirable that they should be done away with.…

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Social CRM: An Evolved Form Of Traditional CRM

Social CRM: An Evolved Form Of Traditional CRM

The rise and rise of social media has changed the marketing landscape forever. Unsurprisingly, the adoption of Social CRM is…

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