It is no secret that digital marketing is rapidly evolving and has far surpassed traditional media and advertising in both results and budget. In today’s connected world, more and more companies are going through some digital transformation. Digital
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Customers are at the core of every decision companies make. Understanding them is essential for effective marketing and communication. But managing customer relationships and ensuring two-way communication for better growth is challenging. Social CRM is a technique that
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Social listening is a trending buzzword in today’s world. For every marketing strategy to be successful, it is critical to center it around customer insights. They are an indispensable part of a marketing strategy and the crucial deciding
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In today’s era of start-ups, customers have a multitude of choices available, even for a single product or service. So, one can easily imagine the extent of competition faced by companies. With an increased focus on innovation and
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When was the last time you, as a customer, had a great experience? Now, can you remember the last time you had a poor customer experience? How did both occasions feel? The year 2020 saw a massive transformation
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First response time plays a vital role when it comes to determining customer satisfaction. When businesses focus on lowering the time to reply to customer queries, there is a higher chance of customer satisfaction. There are different industry
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With new competitive marketers arising each day, the digital marketing scenario is taking a new leap. Businesses need to adapt through this digital transformation and understand the customers and their rapidly changing needs. Customer experience has now become
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If, as a brand, you are trying to create a niche online presence for your products and services, social listening is a strategic omnichannel CRM tool that can prove to be immensely beneficial for you. Through its comprehensive
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Many brands may experience a crisis at some point in their journey. Something as simple as a negative review, a failed advertisement, product issues, or an accidental post by an employee could tarnish your brand reputation. In the
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