Reading Time: 7 minutes Within the vast consumer market, niche marketing focuses on a smaller, more defined market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Reading Time: 5 minutes Artificial intelligence trains the system to think like a human. The computer system works with human intelligence, which includes expert systems, speech recognition, and natural language processing. AI mainly focuses on three cognitive skills:- Learning: Its programming mainly
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Reading Time: 7 minutes The brand is a buzzword attached to the business. All stakeholders, from individuals to major corporations, are involved in this matter. “Branding” is seen as the identity of your business and the way your customer’s value and experience
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Reading Time: 7 minutes “Content is King” – The marketing strategy that drives the success of a business. Bill Gates authored an article titled “Content is King” in 1996. He projected that content would be “where the majority of the actual money”
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Reading Time: 5 minutes Brands and businesses have a huge influence on consumer behavior. Each brand tries to find a way to fit in with its target audience’s imagination. Brands use advertisements, social media content, and even celebrity and influencer endorsements to
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Reading Time: 6 minutes Due to the ever-increasing needs of the modern customer, the world of eCommerce is complicated and continually evolving. However, a seamless and effective customer experience is one of their top requirements. It’s crucial to understand how to enhance
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Reading Time: 6 minutes We all know Starbucks as a hugely popular coffee chain. It makes billions of dollars in revenue from the thousands of stores it operates around the world. But what many people don’t know is that, back in 2007–2008,
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Reading Time: 6 minutes What should our next social media post be?—A question that haunts all social media marketers. What if you could spare your team from this headache? With a proper and well-planned content calendar, this is indeed achievable. Millions of
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Reading Time: 5 minutes Each one of us has come across interesting advertisements and marketing campaigns across media platforms, both online and offline. These marketing strategies aim at creating a distinguished experience for customers, beyond the traditional forms of making a “hard
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