In the time taken to read this statement, millions of customers from different parts of the world have mentioned brands and companies on social media. According to research, 50% of market researchers used social listening for improving
Read More
Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and several other platforms. These conversations may be centred around specific keywords, topics, brands, and phrases. Brands use insights
Read More
Businesses find the need to be present wherever their consumers are, and most consumers, in this digital day and age, are found on their mobile phones. People spend a considerable amount of time each day on their mobile
Read More
Blogging is the new Marketing. With a substantial shift towards the digital world, most companies have started using blogging and content strategies to increase their worth in the market. From using social media channels to increasing brand recognition,
Read More
The future of marketing is here – with the advent of the digital era, e-commerce is well on its way to reach its peak. E-commerce involves taking your business online; in other words, selling products online, gauging a
Read More
The world of social media is exhaustive and can be confusing to wade into. There are innumerable social media metrics to track, and, to add to the problem, a new important metric seems to be created every week.
Read More
Every business aims to do whatever they can to get the most out of every penny, and every second they spend on their marketing and lead campaigns. Managing time and money in our personal lives is another thing,
Read More
Social media is ever-changing – or should we say, ever-updating. Imagine, just when you got the sizes for uploading posts right, the social media platform you’re using changed their size profile, making your post pixelated! As a marketer
Read More
Simple, sleek, and engaging – that’s the mantra the best brands in the digital space follow today. With hundreds of processes, techniques, systems, and strategies, it’s difficult to ascertain a single way of marketing effectively. However, there is
Read More