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Earn Social Trust Or Burn Ad-Spend

May 20, 2015

Reading Time: 3 minutes It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social media’s appeal for brands who want to reach out to customers is big. A lot of well-known B2C

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You Think Myntra’s App Only Move is Reckless? Think Again

May 18, 2015

Reading Time: 3 minutes Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to something big? Shutting down the website in favor of a mobile e-commerce application may sound preposterous at first,

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Top 5 Signs Your Brand Is A Lame Duck

April 2, 2015

Reading Time: < 1 minute Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is commonly exhibited by archaic brands who perhaps find too much comfort in their past laurels. It’s either that

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Brand Advocacy: Going beyond Influencers

January 22, 2015

Reading Time: 3 minutes It’s good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with influencers will surely help create a buzz. Creating a buzz will inevitably lead to expansion of the fan

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Social Media Trends That Should Die In 2015

January 20, 2015

Reading Time: 2 minutes There are certain social media trends that are getting so old and undesirable that they should be done away with. We have listed some things which should change in 2015 – Obsession with page likes and followers We

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Social CRM: An Evolved Form Of Traditional CRM

January 19, 2015

Reading Time: 3 minutes The rise and rise of social media has changed the marketing landscape forever. Unsurprisingly, the adoption of Social CRM is also on the rise. CRM in the traditional sense involves gathering data about current and future customers.This data

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