Month: May 2015

Earn Social Trust Or Burn Ad-Spend

It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social media’s appeal for brands who want to reach out to customers is big. A lot of well-known B2C brands regularly spend a considerable chunk of their marketing budget on social media. Broadly speaking, money spent […]

May 20, 2015

You Think Myntra’s App Only Move is Reckless? Think Again

Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to something big? Shutting down the website in favor of a mobile e-commerce application may sound preposterous at first, but there seems to be a method to the madness. Read More

May 18, 2015