Month: September 2015

Social listening dashboards are snapshots, don’t be obsessed with them

A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when you want to quickly see the status quo of your brand, competition & efficacy of ongoing social strategies. Visual information is good for making quick tactical decisions and reporting. For instance, a spike in the […]

September 29, 2015

Got the best social media tools? That’s no guarantee for success

Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response management, publishing and so on. Whatever tool one may go for, it will not do anything beyond the purpose it is intended for. So it’s reasonable to argue that having the best social media tools […]

September 4, 2015