Month: October 2017

PR Crisis Management – how timely detection can help your brand manage it efficiently

Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but the key to efficient crisis communications is remembering that information is power. Brands that are able to recover from a crisis with their reputations most intact are the ones who are most prepared for the very worst. […]

October 30, 2017

Strategies for real time tracking over social media

Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. Social media is […]

October 27, 2017

5 benefits of Listening for a new product launch strategy

It is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing out on mountains of actionable insights from real people talking about you or your industry. So, if you don’t care about social listening, you don’t really care about your customers, and that’s just bad business. […]

October 19, 2017

Tips to get started with competitive benchmarking on social channels

The importance of social networks is growing continually and over the last decade, social media channels have since established themselves as important marketing channels for brands and businesses. The online reputation of a brand is no longer dependent on their owned content only. It’s also influenced by earned content from other sources while the lines […]

October 11, 2017

Social CRM vs Telephonic Support

When it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether Social CRM scores over Telephonic support. Here is how each can improve the customer’s life. Social CRM attempts to engage with the customer in a more direct, one-to-one fashion.  It is the use of social […]

October 7, 2017

Is 280 characters a good idea for Twitter?

This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! — […]

October 4, 2017