One thing that keeps the digital marketers worrying is to select the best measurements for getting metrics. When you can count every click and scroll, the hesitant marketer could quickly develop analysis paralysis. If it sounds similar to you, you can consider the online measurements like charting a map while exploring. It will record where you
Instagram is one of the biggest social media platforms globally, reaching 1 billion monthly active users in 2018. From then, Instagram has become extremely popular with businesses, and an estimated 71% of US businesses claim to use Instagram for their business outreach. The study also revealed that 7 out of 10 hashtags on Instagram are
Perhaps yes. We are not sure if we can give you an accurate answer to this question as there is a paucity of verified up-to-date data on blogs, bloggers and blogging. A figure predicted by Statista (an online portal for statistics) suggests, in the United States, 31.7 million bloggers will be active in 2020, posting
INTRODUCTION Statistics are of critical importance for any organization as it highlights their performance under specific internal and external variables. Some of the variables include: Price Economic Scenario Taxation structure Demand Internal Policies Over a period of time, these statistics are analyzed to determine the future course of action. The current environment is dynamic and
What’s that one trait or characteristic common in successful businesses, entrepreneurs, sportspersons, artists, and even social and political leaders? The answer—Innovation. The world is changing at a breathtaking pace and continuous and qualitative innovation is key to staying relevant. This has begun to change with innovation now being driven by data analytics. Till recently, organizations
Twitter’s audience is leaned-in, powerful, and energetic with an assortment of interests. So having the option to target crowds dependent on various parameters — interests, socioeconomics, working framework, brands they follow, and an assortment of different factors — implies your substance is focused on the ideal individuals. This likewise guarantees battles resound, content sees high
Earlier, marketers complained that there was never any data to back up their targeting efforts. They either approached the process ad hoc or used surveys (market research) to collect data from the market in an effort to make the process as scientific as possible. In fact, today, in the age of big data, surveys are