As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any business. With the changes that have ushered in since the pandemic, brands are leveraging marketing communications to connect with the audience. Global data showcases that sales and marketing have sent up to 60% more emails
Social media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we want to be. The dynamic walls on our screens reflect the content we want to see as a society. Images and videos on our social media walls can evoke smiles, laughter, and tears. Brands have
From the time we come into this world, and even before we’re ready to walk, there’s only one thing that we do – Play! Nothing cuts across race, gender, creed, religion, or even age for that matter then our natural love for playing games. An innate desire, games enable all of us to engage with
A brand is only as strong as its trust quotient. Cultivating this sense of trust and building up a base of loyal users who would love to talk about their experience with the brand is a marketing strategy that never goes out of vogue. With the rise of social media stars all around us,
Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, called the word of mouth publicity. Many businesses focus primarily on creating a customer-centric brand to cater to its audience’s tastes and preferences. But in the modern world, just having a product that customers like