Reading Time: 2 minutes These days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is generated every day both within and outside the organization. Utilizing this data to give direction to future initiatives
Read MoreReading Time: 3 minutes Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each of us prefer to spend time on anywhere between 2 or 3 social platforms. We use social networks
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Reading Time: 4 minutes A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when you want to quickly see the status quo of your brand, competition & efficacy of ongoing social strategies.
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Reading Time: 3 minutes Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response management, publishing and so on. Whatever tool one may go for, it will not do anything beyond the
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Reading Time: 3 minutes In 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close to $1.7 billion according to Hypatia Research. At $689 million, retail sector was the single largest spender for
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