Reading Time: 3 minutes In the time taken to read this statement, millions of customers from different parts of the world have mentioned brands and companies on social media. According to research, 50% of market researchers used social listening for improving their
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Reading Time: 4 minutes Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and several other platforms. These conversations may be centred around specific keywords, topics, brands, and phrases. Brands use insights
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Reading Time: 4 minutes Social listening is a popular marketing buzzword that you hear a lot these days – and for a good reason. Consumer insights are at the heart of every successful marketing strategy. Thus, it is important to understand your
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Reading Time: 3 minutes It has become critical for brands to build a sound reputation and large following on social media. Once everyone starts talking about your brand on these platforms, that’s when you have accomplished a high brand awareness. Customers these
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Reading Time: 3 minutes Gone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider – social media marketing is just as integral to every industry. According to statistics, in 2020, over 50%
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