Reading Time: 6 minutes About Us: Understanding the ROI of Social Media Listening tools is not an easy task, especially for those who are using Listening and analytics tools for the first time in their organization. However, the good news is that
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Reading Time: 3 minutes On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over the world, we look at 6 social media practices that can be a living nightmare. Not providing customer
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Reading Time: 4 minutes Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but the key to efficient crisis communications is remembering that information is power. Brands that are able to recover
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Reading Time: 4 minutes Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time opportunities, enabled by the development of social media and other instant communication technology, can
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Reading Time: 4 minutes It is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing out on mountains of actionable insights from real people talking about you or your industry. So, if you
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