Reading Time: 3 minutes Businesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce. It provides a more targeted, fun, engaging and economical way of promoting brands than any of the traditional
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Reading Time: 4 minutes There is no such thing as a free lunch. Every part of a business needs to prove their worth by demonstrating the value they add to it. The marketing department is frequently at odds with the rest of
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Reading Time: 2 minutes These days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is generated every day both within and outside the organization. Utilizing this data to give direction to future initiatives
Read MoreReading Time: 3 minutes Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each of us prefer to spend time on anywhere between 2 or 3 social platforms. We use social networks
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Reading Time: 4 minutes A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when you want to quickly see the status quo of your brand, competition & efficacy of ongoing social strategies.
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