Reading Time: 4 minutes Social media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched on to it for its ability to increase brand awareness, loyalty and impact on sales. The ease with
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Reading Time: 3 minutes It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social media’s appeal for brands who want to reach out to customers is big. A lot of well-known B2C
Read MoreReading Time: 3 minutes Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to something big? Shutting down the website in favor of a mobile e-commerce application may sound preposterous at first,
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Reading Time: < 1 minute Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is commonly exhibited by archaic brands who perhaps find too much comfort in their past laurels. It’s either that
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Reading Time: 3 minutes It’s good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with influencers will surely help create a buzz. Creating a buzz will inevitably lead to expansion of the fan
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