‘Pages You May Like,’ ‘People You May Know,’ or ‘Groups You Should Join’, such personalised recommendations facilitate better social media engagement on Facebook. While these customised recommendations help users discover things that they love can these recommendations also expose them, especially, the young users, to objectionable content? Facebook recommendations are highly personalised, relevant, unique, and
Social distancing being the new normal in the pandemic-stricken economy around the globe, businesses are finding innovative ways to connect with their audiences, today. From several marketing tools available, Webinar empowers marketers to invest in two-way real-time communication with their audiences. Research suggests; 75% marketing and sales leaders prefer webinars to generate high-quality leads 40%
India is famous as the land of festivals. Because of its rich cultural diversity, every culture has its distinct festival calendar that runs throughout the year. Ganesh Chaturthi, Holi, Diwali, Eid, Christmas, Onam, Durga Puja, Baisakhi…the list is endless. Not to mention special holidays like Independence Day, Republic Day, Teacher’s Day, Children’s Day, Gandhi Jayanti,
Meme marketing has emerged as one of the most potent forms of social media marketing strategies. While in-your-face advertisements are often ignored, it’s tough to scroll by something hilarious on social media feeds. We all love to share a laugh with friends, and well-made memes with their quirky humor, perfect for sharing. The brand story,
What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to alarm people, but to speak to the magnitude of the situation and ward off confusions or concerns,