2020 has been quite a whirlwind of a year; more so, in a positive way for all those who shifted their business online. Using digital means to undertake marketing has brought about excellent results for those that have pursued this to the best of its potential. Even so, there is much more to be learned
The year 2020, as challenging as it has been, is finally coming to an end. Individuals, as well as businesses, have experienced huge shifts in the way they work. Remote work, which has been steadily growing over the past few years, has now become the norm. Businesses that had little to zero online presence, have
Video is the most promoted content on social media. Gone are the days when text and image posts used to dominate our feeds. The rise of video-first formats like video-centric Snapchat Stories, Vines’ 6-second entertainment, Instagram Reels, and video-oriented platforms like TikTok and YouTube is a testament to the shifting popularity in content. On average,