Reading Time: 3 minutes Simple, sleek, and engaging – that’s the mantra the best brands in the digital space follow today. With hundreds of processes, techniques, systems, and strategies, it’s difficult to ascertain a single way of marketing effectively. However, there is
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Reading Time: 3 minutes In the early year 2020 when the World Health Organization declared COVID-19 as a global pandemic and many of the workforce packed their laptops to start working from home, little did they know that the year would bring
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Reading Time: 6 minutes What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to
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Reading Time: 4 minutes As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any business. With the changes that have ushered in since the pandemic, brands are leveraging marketing communications to connect
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