Reading Time: 3 minutes Social media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we want to be. The dynamic walls on our screens reflect the content we want to see as a
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Konnect Insights Blogs - Marketing
IS GAMIFICATION DEAD?
Reading Time: 4 minutes From the time we come into this world, and even before we’re ready to walk, there’s only one thing that we do – Play! Nothing cuts across race, gender, creed, religion, or even age for that matter then
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HOW TO FLOURISH YOUR B2B MARKETING?
Reading Time: 3 minutes When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the
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ARE ADS MORE EFFECTIVE THAN ORGANIC MARKETING ON FACEBOOK?
Reading Time: 4 minutes There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about
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MATHEMATICS OF MARKETING!
Reading Time: 3 minutes Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure. Let’s take Coca-Cola for example. After a magnanimous success in the 40s to 60s, they saw a decline in sales
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