What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for communication, and then communicate as early, and as often, as possible. Of course, the idea is not to alarm people, but to speak to the magnitude of the situation and ward off confusions or concerns,
Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside their homes, nations looking at slowing economic growth and businesses driving down their costs, marketers are looking at a completely new landscape. Strategic Intelligence Resource MAGNA, in their report, found that many industries are likely to
Social media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we want to be. The dynamic walls on our screens reflect the content we want to see as a society. Images and videos on our social media walls can evoke smiles, laughter, and tears. Brands have