It has become critical for brands to build a sound reputation and large following on social media. Once everyone starts talking about your brand on these platforms, that’s when you have accomplished a high brand awareness. Customers these days believe in sharing their brand experiences, good or bad, on social media, blogs or discussion forums.
Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but the key to efficient crisis communications is remembering that information is power. Brands that are able to recover from a crisis with their reputations most intact are the ones who are most prepared for the very worst.