Reading Time: 4 minutes While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence tools and a Social Media Command Center, they can strategically interact with consumers and achieve business results. A
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Reading Time: 3 minutes Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part of any content strategy that wants to taste success. Research shows that 46% of consumers confirm they made
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Reading Time: 3 minutes On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over the world, we look at 6 social media practices that can be a living nightmare. Not providing customer
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Reading Time: 4 minutes Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time opportunities, enabled by the development of social media and other instant communication technology, can
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Reading Time: 3 minutes The importance of social networks is growing continually and over the last decade, social media channels have since established themselves as important marketing channels for brands and businesses. The online reputation of a brand is no longer dependent
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