It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic. Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers […]
To understand the pricing of Social Media Monitoring tools we need to understand how it works. Most social media monitoring tools offer you pricing based on Mentions, Number of Topics (brands) that you want to track and the number of users who are going to use it. For most social media monitoring tools, the pricing […]
As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media – and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions – there is a growing awareness of the need to find new […]
Instagram is one of the most popular social networks in use today. The official mobile apps for iOS and Android devices allow users to capture or upload photos and videos plus interact with all their followers and users they follow themselves. The free Instagram app is designed for taking, editing and sharing images on mobile phones, […]
The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing […]
Brands today need to focus on the networks that are going to be most beneficial to them. Almost always, Facebook ends up at least in the top 3 networks to be on, and a look at any web analytics, show Facebook as one of the top social referrers. A Facebook Page is the backbone of […]
Online reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about a brand to improve its name or standing. If done properly, social media reputation management builds a brand’s credibility to customers, which strengthens their trust in the brand. But there has been many a goof-up, many a brand […]
