The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy.
Social Media Analytics Tools make it easy to track the performance of your social media marketing campaigns, understand their impact & ROI and help you identify new growth opportunities.
Let’s look at the top 10 free analytics tools –
Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is well known for its social media management functions. The weekly reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts. The free version allows you to schedule 30 messages in up to 3 social networks.
Buffer is an amazing Social Media Management Tool that makes it easy to schedule posts & updates on major social media platforms like Facebook, Twitter, LinkedIn, Google Plus. Their free plan allows you to connect 1 profile to each social media network and schedule up to 10 posts a day. Buffer also provides rich social media analytics tool that provides information about the reach and engagement of your posts. It also highlights top posts & tweets using popups, when an update performs above average.
Klout is a powerful social media analytics platform that analyzes your pages and profiles on major social media platforms and creates a Klout Score from 0 to 100 that indicates your influence on social media. It also recommends the high quality and engaging content, that you can share with your target audience on various social networks to increase your Klout Score.
Followerwonk, the twitter tool, shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count.
5. Google Analytics
Google Analytics is a Free Web Analytics Tool that provides all kinds of analytics for your website, including Social Media Analytics. It enables you to even track referral traffic from various social media platforms to your website, due to your social media marketing campaigns and monitor key social media metrics such as time on site, conversion rates, and more. Just login to Google Analytics and go to Acquisition > Social > Overview on the left side of your screen, to see how many visits your site gets from the major social media networks. You can even create goals and set up funnels to track visitor activity and measure conversions due to Social Media traffic.
Quintly is a great Social Media Analytics Platform that allows you to track key social media metrics for your marketing campaigns, as well as perform competitor benchmarking. Their free plan provides social media analytics for up to 3 Facebook Pages, including key social media stats such as engagement, likes, shares, and comments. It also shows you trends in follower growth for your Facebook Business Pages. If you add multiple pages, it will show you how they perform compared to each other.
Cyfe is another amazing Free Social Media Analytics Tool that provides an at-a-glance view of all your social media marketing campaigns and metrics using real-time online dashboards. You can connect Cyfe to all major social networks like Facebook, Twitter, LinkedIn and more, and pull in all the key metrics required to analyze the performance of your social media marketing campaigns. It even allows you to connect to other marketing tools such as Google Analytics, Moz, and InfusionSoft.
Keyhole is a Social Media Analytics Platform that provides a free preview of its powerful analytics service which allows you to track hashtags, keywords, and accounts. For keywords & hashtags, it provides really useful social media metrics such as reach, number of shares, top performing posts, and more. For accounts, it allows you to track your own account’s (or your competitor’s account) engagement on major social networks like Facebook, Instagram, and Twitter.
9. Social Mention
Arguably the most comprehensive free social media monitoring tool, Social Mention gives you monitoring access to more than 100 social media properties. It rates your influence based on four categories: Strength (number of mentions), Sentiment (positive to negative mentions), Passion (repeat mentions by the same users) and Reach (the number of unique users talking about you). It’s a little raw, but for the first dip into monitoring, worth trying.
10. Free Insights
The latest tool to make our list is Free Insights, the free tool from Konnect Insights. Launched recently, Free Insights arguably has the most comprehensive analytics platform among the tools in our list. You can instantly connect your Facebook, Twitter, Youtube, Instagram and Google Analytics properties and get some amazing insights & reports. The tool has been created by Konnect Insights, which is a market leader in the social analytics space. It is easy to use, crawls through millions of sites and all social channels and is built on the latest big data technologies to cater huge volume and variety of data with speed. Konnect Insights accurately automates sentiment, tagging, and assignment. https://freeinsights.konnectinsights.com/