Reading Time: 9 minutes Understanding the target market’s sentiments and preferences is the foundation of marketing. It’s often easy to focus on social media likes, shares, and follows, but they aren’t necessarily an accurate measure of the success of social media campaigns.
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Reading Time: 7 minutes Within the vast consumer market, niche marketing focuses on a smaller, more defined market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Reading Time: 5 minutes With advancements in technology, we have seen exponential growth in Arguemented and Virtual reality and various brands are utilizing them to create outstanding marketing campaigns. AR and VR have shown a significant shift in the branding and marketing
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Reading Time: 5 minutes Introduction An insightful marketing plan helps a company define its target audience and identify the proper channels to engage with them. Enterprises need an extensive marketing plan to execute their promotional campaigns. However, creating an effective marketing plan
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Reading Time: 5 minutes Most business owners believe that customer experience is a prime factor in boosting a company’s competitiveness. However, when it comes to actual work, things don’t always move as expected. If we want our businesses to grow exponentially, giving
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