Reading Time: 4 minutes Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside their homes, nations looking at slowing economic growth and businesses driving down their costs, marketers are looking at a
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Reading Time: 4 minutes In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It is a way of achieving a perfect balance between our physical and digital life by controlling our daily
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Reading Time: 3 minutes When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the
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Reading Time: 4 minutes Today’s marketers are gifted that they can use ample tools to reach more audiences globally. Technological improvements like artificial intelligence and machine learning have provided many intelligent tools. These tools are available online for every digital marketing activity
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Reading Time: 4 minutes INTRODUCTION Statistics are of critical importance for any organization as it highlights their performance under specific internal and external variables. Some of the variables include: Price Economic Scenario Taxation structure Demand Internal Policies Over a period of time,
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