Today’s marketers are gifted that they can use ample tools to reach more audiences globally. Technological improvements like artificial intelligence and machine learning have provided many intelligent tools. These tools are available online for every digital marketing activity like online advertising, content creation, social media marketing, SEO/SEM and email advertising. In simple words, these tools
INTRODUCTION Statistics are of critical importance for any organization as it highlights their performance under specific internal and external variables. Some of the variables include: Price Economic Scenario Taxation structure Demand Internal Policies Over a period of time, these statistics are analyzed to determine the future course of action. The current environment is dynamic and
Apparently, there is a joke among computer hardware manufacturers that, by the time a computer ships out of the warehouse for distribution and delivery, it becomes obsolete. The point is, technology is changing so fast these days that very little can be considered state-of-the-art. In the world of digital marketing, philosophy is somewhat similar. What