Initially, as we all know, social media was only used to share posts, comment on feeds and communicate with friends and family, but today, social media has become a channel where a user can interact with their favorite brand, put in queries, reviews (positive or negative), ratings, etc. Out of the billions of conversations that
In today’s world of Digital Media, analytics plays a huge role in all aspects, whether it comes to monitoring the effectiveness of your online marketing strategies, onsite content, user experience, etc. Analysis in any form is the core of any marketing strategy today. Talking about social media analytics, it is the process of collecting raw