Reading Time: 5 minutes The average attention span of a human is eight seconds today. The audience’s declining attention span poses several difficulties, and the implications of this have been felt strongly by marketers. Back in the day, all businesses had to
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Reading Time: 6 minutes Marketing intelligence can be gathered from various sources, including market research, customer surveys, social media, and competitor analysis. By using marketing intelligence to inform your marketing strategies, you can boost your chances of success and ensure that your
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Reading Time: 6 minutes There’s no doubt that real-time marketing is one of the hottest trends in marketing today. Businesses across the globe, across various scales and sizes, are leveraging real-time marketing to increase their brand presence, attract customers, and grow their
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Reading Time: 7 minutes As content marketers, we constantly seek ways to create and distribute engaging and valuable marketing content for our audiences. But what do we do with a great piece of content already published? We can’t just post it again
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Reading Time: 5 minutes Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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