Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product, called the word of mouth publicity. Many businesses focus primarily on creating a customer-centric brand to cater to its audience’s tastes and preferences. But in the modern world, just having a product that customers like
With the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to light. As per a recent study by Quoracreative, 62% of users access the internet with their smartphones, scrolling through websites and social media platforms, and engaging with creative content & campaigns. Clearly, there is a
In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It is a way of achieving a perfect balance between our physical and digital life by controlling our daily exposure to screen time. Interaction with the virtual world and the endless quest for acceptance and appreciation
There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about fostering engagement via personalization. Every brand has a niche audience and striking the right chord with relatable
While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence tools and a Social Media Command Center, they can strategically interact with consumers and achieve business results. A Social Media Command Centre is a dedicated feature or mode within your Social Listening tool that lets