There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about fostering engagement via personalization. Every brand has a niche audience and striking the right chord with relatable
While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence tools and a Social Media Command Center, they can strategically interact with consumers and achieve business results. A Social Media Command Centre is a dedicated feature or mode within your Social Listening tool that lets
Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part of any content strategy that wants to taste success. Research shows that 46% of consumers confirm they made a purchase after watching a branded social video. That stat is supported by the reality that YouTube
On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over the world, we look at 6 social media practices that can be a living nightmare. Not providing customer service on social Companies who are guilty of no customer service or bad customer service traits often face
Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. Social media is
The importance of social networks is growing continually and over the last decade, social media channels have since established themselves as important marketing channels for brands and businesses. The online reputation of a brand is no longer dependent on their owned content only. It’s also influenced by earned content from other sources while the lines
Tax dodging is one of the current problems in the society. The Government earlier had taken serious steps to curb this but might have failed on certain grounds. India has millions of users on social media platforms. So the government took a new step to scrutinize the profile of users of Facebook, Instagram, and Twitter