The world of social media is exhaustive and can be confusing to wade into. There are innumerable social media metrics to track, and, to add to the problem, a new important metric seems to be created every week. A company cannot do great marketing without useful data. It becomes increasingly difficult to know your progress
Every business aims to do whatever they can to get the most out of every penny, and every second they spend on their marketing and lead campaigns. Managing time and money in our personal lives is another thing, but it’s becoming easier to optimise time and money in our professional lives. Thanks to the new
Social media is ever-changing – or should we say, ever-updating. Imagine, just when you got the sizes for uploading posts right, the social media platform you’re using changed their size profile, making your post pixelated! As a marketer or social media enthusiast, the one thing you need to be aware of is sizes when uploading
2020 has been quite a whirlwind of a year; more so, in a positive way for all those who shifted their business online. Using digital means to undertake marketing has brought about excellent results for those that have pursued this to the best of its potential. Even so, there is much more to be learned
Video is the most promoted content on social media. Gone are the days when text and image posts used to dominate our feeds. The rise of video-first formats like video-centric Snapchat Stories, Vines’ 6-second entertainment, Instagram Reels, and video-oriented platforms like TikTok and YouTube is a testament to the shifting popularity in content. On average,