Almost no marketing meeting can end without the unwelcomed discussion that usually starts with ‘How will this bring in ROI?’. Needless to say, it is not a great way to end an exciting and fruitful marketing discussion if you don’t have your ROI plans clear in your head. Many marketers are often under this misconception
We are living in the era of e-commerce and online transactions, where almost every product or service is purchased online. Designing the UI (User Interface) for better UX (User Experience) is one of the essential components of an e-commerce website because every time you enter your desired store, you expect a quality visit. In
World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead. With the increasing cost of customer acquisition and decreasing new-user growth, companies must rethink their marketing strategy and goals. However, this is an excellent opportunity to create a customer-centric approach, that can help not just
Yes, it is. Think of it this way. Have you ever got a message from someone, where you found it difficult to tell whether that person was joking or not? Definitely Yes!! So to avoid the confusion, brands today go for these “sentiment analysis” tools to measure and analyze their customers’ opinions and emotions towards
Google has now introduced a “Share GIFs” option in the Google Image Search Results that allows users to instantly share GIFs on various platforms or through multiple apps including Gmail, Hangouts, Android Messaging App and WhatsApp as well. The newly introduced feature is powered by Google’s very own GIF search engine that has increased considerably
Advertisers on Instagram now have the power to boost branded organic posts as ads that can appear in feeds of different users. As you all know, branded content is evolving day by day. Instagram, in their official blog, mentioned that one of the biggest requests made by brands is to incorporate their branded posts as
Twitter in a tweet on its official handle announced that they are testing an easier way to view profiles of other users without leaving their timelines on iOS devices (as of now). If a user or a Twitter handle is tagged he/she can view it by just tapping on it and it will open up
All advertisers now would be given the ability to run 15- second non-skippable video (also known as non-skippable instream ads). Earlier this ad format was available to a selective set of advertisers only through YouTube reservation. Now Google has decided to bring this format to Video 360 and Display panel and make it available for
The idea behind the two platforms is exactly the same. Both are marketing platforms intended to help businesses drive traffic, reach audiences and increase their earnings. Each platform has its own advantages, disadvantages and characteristics, which makes them unique from one another. Google Ads is constituted of two advertisements networks: Google Search Network: Advertisers create