With rapidly evolving business dynamics gyrating towards digital marketing, traditional marketing channels are shrinking, leaving B2B marketers exhausted for lead generation options. Finding new strategies for lead generation is not easy, but thanks to our decisive, action-oriented millennials who have raised the stakes of social media platforms. Subsequently, LinkedIn is gaining the popularity chart of
Giving your seat up for an older person on the bus. Listening to music without earphones in the library. Using the magic words ‘please’ and ‘thank you’ while talking to a waiter at a restaurant. RSVPing for an event, then not showing up. There’s a mix of good and bad etiquettes in everyday life and
When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the long-drawn stages of building up product awareness, product consideration, and ultimately beat stiff competition to go past
Almost no marketing meeting can end without the unwelcomed discussion that usually starts with ‘How will this bring in ROI?’. Needless to say, it is not a great way to end an exciting and fruitful marketing discussion if you don’t have your ROI plans clear in your head. Many marketers are often under this misconception
JOURNEY OF INSTAGRAM IN 2020
Instagram always holds a bouquet of pleasant surprises. With the real world stuttering to a slow halt, the virtual world has the task of cheering up our lives. There is no place for monotony in this fast-paced world of social media. Instagram has led the pack of social media platforms in introducing novel features and