When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the long-drawn stages of building up product awareness, product consideration, and ultimately beat stiff competition to go past
Almost no marketing meeting can end without the unwelcomed discussion that usually starts with ‘How will this bring in ROI?’. Needless to say, it is not a great way to end an exciting and fruitful marketing discussion if you don’t have your ROI plans clear in your head. Many marketers are often under this misconception
We are living in the era of e-commerce and online transactions, where almost every product or service is purchased online. Designing the UI (User Interface) for better UX (User Experience) is one of the essential components of an e-commerce website because every time you enter your desired store, you expect a quality visit. In
World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead. With the increasing cost of customer acquisition and decreasing new-user growth, companies must rethink their marketing strategy and goals. However, this is an excellent opportunity to create a customer-centric approach, that can help not just
Yes, it is. Think of it this way. Have you ever got a message from someone, where you found it difficult to tell whether that person was joking or not? Definitely Yes!! So to avoid the confusion, brands today go for these “sentiment analysis” tools to measure and analyze their customers’ opinions and emotions towards