Online reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about a brand to improve its name or standing. If done properly, social media reputation management builds a brand’s credibility to customers, which strengthens their trust in the brand. But there has been many a goof-up, many a brand
Social media analytics – and in particular social listening – can help companies in all industries shape and refine their communication strategy, whether they’re marketing movies, makeup or machinery. Today, social media has become a part and parcel of everyday life and it is not only for the high-end products that people turn to social
While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence tools and a Social Media Command Center, they can strategically interact with consumers and achieve business results. A Social Media Command Centre is a dedicated feature or mode within your Social Listening tool that lets
Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part of any content strategy that wants to taste success. Research shows that 46% of consumers confirm they made a purchase after watching a branded social video. That stat is supported by the reality that YouTube
Brands that want to advertise on Snapchat now have even more Creative Partners to help them build ads for the app’s signature vertical video format. Recently Snapchat has announced the addition of 14 new partners to its network of companies, thereby tripling the number of companies it has certified as official “Creative Partners.” Snapchat aims
An infographic tells a comprehensive story through the use of text and images. Infographics present facts and figures, but they also teach and connect with readers in some way. The best infographics take complicated information and break it down into a visual message that is more comprehensible and relevant for the reader. Reading text is
About Us: Understanding the ROI of Social Media Listening tools is not an easy task, especially for those who are using Listening and analytics tools for the first time in their organization. However, the good news is that the 12 mins that you spend reading this article will be a good start to the process.
On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over the world, we look at 6 social media practices that can be a living nightmare. Not providing customer service on social Companies who are guilty of no customer service or bad customer service traits often face
Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but the key to efficient crisis communications is remembering that information is power. Brands that are able to recover from a crisis with their reputations most intact are the ones who are most prepared for the very worst.