Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part of any content strategy that wants to taste success. Research shows that 46% of consumers confirm they made a purchase after watching a branded social video. That stat is supported by the reality that YouTube
Brands that want to advertise on Snapchat now have even more Creative Partners to help them build ads for the app’s signature vertical video format. Recently Snapchat has announced the addition of 14 new partners to its network of companies, thereby tripling the number of companies it has certified as official “Creative Partners.” Snapchat aims
An infographic tells a comprehensive story through the use of text and images. Infographics present facts and figures, but they also teach and connect with readers in some way. The best infographics take complicated information and break it down into a visual message that is more comprehensible and relevant for the reader. Reading text is
About Us: Understanding the ROI of Social Media Listening tools is not an easy task, especially for those who are using Listening and analytics tools for the first time in their organization. However, the good news is that the 12 mins that you spend reading this article will be a good start to the process.
On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over the world, we look at 6 social media practices that can be a living nightmare. Not providing customer service on social Companies who are guilty of no customer service or bad customer service traits often face
Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but the key to efficient crisis communications is remembering that information is power. Brands that are able to recover from a crisis with their reputations most intact are the ones who are most prepared for the very worst.
Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are actually happening. These real-time opportunities, enabled by the development of social media and other instant communication technology, can be leveraged by brands as a way to get an edge on their competitors. Social media is
It is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing out on mountains of actionable insights from real people talking about you or your industry. So, if you don’t care about social listening, you don’t really care about your customers, and that’s just bad business.
The importance of social networks is growing continually and over the last decade, social media channels have since established themselves as important marketing channels for brands and businesses. The online reputation of a brand is no longer dependent on their owned content only. It’s also influenced by earned content from other sources while the lines