End-of-season sale (EOSS) is every bargain shopper’s dream. Every year, retailers offer discounts on items associated with the past season to make room for the upcoming season’s stock. Unlike unplanned and unanticipated flash sales, these sales enable bargain shoppers to plan and take full advantage of the discounts on offer. Prevailing levels of high inflation
2020 has been a rough year for everyone around the globe. We are fortunate to have survived this year. This gives us all the more reason to be excited about celebrating the last days of 2020 and welcoming 2021 with an open heart. Though 2020 turned out to be entirely different than any one of
Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside their homes, nations looking at slowing economic growth and businesses driving down their costs, marketers are looking at a completely new landscape. Strategic Intelligence Resource MAGNA, in their report, found that many industries are likely to
It is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings accordingly. With literally an explosion in the amount of consumer data that is being generated every second, deep insights can be derived into individual consumer behavior. Deep Learning, which is a subset of machine learning,
We have all been there! The team works relentlessly on the content of an email that has to be marketed, every detail is intricately placed, sentences are polished time and again. You hit the ‘send’ button and take a sigh of relief. However, when you look at the email stats, all you see is a