As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any business. With the changes that have ushered in since the pandemic, brands are leveraging marketing communications to connect with the audience. Global data showcases that sales and marketing have sent up to 60% more emails
Social media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we want to be. The dynamic walls on our screens reflect the content we want to see as a society. Images and videos on our social media walls can evoke smiles, laughter, and tears. Brands have
From the time we come into this world, and even before we’re ready to walk, there’s only one thing that we do – Play! Nothing cuts across race, gender, creed, religion, or even age for that matter then our natural love for playing games. An innate desire, games enable all of us to engage with
When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a B2B marketing strategy has to be both persuasive and compelling. The marketing effort has to survive often the long-drawn stages of building up product awareness, product consideration, and ultimately beat stiff competition to go past
There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about fostering engagement via personalization. Every brand has a niche audience and striking the right chord with relatable