Google is planning to eliminate two of the most used automated bidding strategies ‘Target Search Page Location’ and ‘Target Outranking Share’ bidding strategies by the end of this month. This is being done to encourage advertisers to use Target Impression Share. With the attributes of Target Impression Share coming in last November, Google has finally
Some upgrades were introduced by Google recently in the Google Ads app, which will allow users to create and manage campaigns and create more types of advertisements. Given below is a synopsis of what was announced. Responsive Search Ads An upgrade regarding search ads came out this week, which states that it will allow users
When it comes to internet marketing, one of the most significant issues which still remain is the amount of money that needs to be spent on an advertising campaign to get the desired results. So Google Ads has finally come up with a solution in the form of a brand new tool by the name
At Google I/O this week, the company made an announcement about the latest attributes that were introduced in Google Search that use Google Lens and augmented reality (AR). The latest attributes utilize a combination of Augmented Reality, camera and computer vision to overlay content and information onto one’s physical presence and its surroundings. Augmented Reality
Google Ads Just Got Smarter, Easier and More Effective. Google is currently notifying all its advertisers about the merger of Google AdWords Express with the Google Ads platform. Earlier AdWords Express has been a standalone option and was designed to resolve the purpose of maintenance costs for small scale businesses. Currently, Smart campaigns still have