World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead. With the increasing cost of customer acquisition and decreasing new-user growth, companies must rethink their marketing strategy and goals. However, this is an excellent opportunity to create a customer-centric approach, that can help not just
The business landscape becomes hypercompetitive after every fiscal quarter, compelling companies and enterprises in being fiercer with newer marketing strategies. To nurture their customer relations and build stronger, larger customer bases, every modern-day business considers enhancing their marketing efforts with the help of technology. What is Marketing Technology? Marketing technology, otherwise known as MarTech, is
Have you ever asked yourself these questions about whether the content that you are posting on your websites, social media pages, blogs are getting the right traction or not? Well, most of you know that ‘Content Marketing’ is one of the best ways to attract attention and new business leads or potential customers. Content creation
Video streaming plays an important role in social media. Using various video publishing tools, you can reach out to all your followers with the latest updates about your brand and offerings via social media. Keeping in mind the demands of business users, Instagram has recently launched a new app named IGTV i.e. Instagram TV, that
In this era of social media, if you wish to maintain a widespread social presence for your brand, it is impossible to overlook Instagram. Gone are those days when Instagram was merely used as a tool to browse through hundreds and thousands of photographs. Today, the entire scenario has given way to a full-fledged means