Consumer insights can serve as building blocks for your digital marketing strategy. In simple terms, consumer insights are the learnings and interpretations companies use to better understand what their customers desire and need and why exactly they feel
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In today’s era of start-ups, customers have a multitude of choices available, even for a single product or service. So, one can easily imagine the extent of competition faced by companies. With an increased focus on innovation and
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The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped in the side within the third month. You immediately tweet the company, asking for an explanation. No response;
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Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful marketing strategy, and the most effective way to gain
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