There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about fostering engagement via personalization. Every brand has a niche audience and striking the right chord with relatable
Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure. Let’s take Coca-Cola for example. After a magnanimous success in the 40s to 60s, they saw a decline in sales and attributed it to the change of taste and introduced a sweeter version of the original taste
Does the statement ‘reach your customers where they are’ right a bell? If yes, you are probably not averse to know that in the digital age, a successful brand is one that can reach customers on the platform of their choice. Gone are the days when consumers came to the brand; the 21st century is
World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead. With the increasing cost of customer acquisition and decreasing new-user growth, companies must rethink their marketing strategy and goals. However, this is an excellent opportunity to create a customer-centric approach, that can help not just
The business landscape becomes hypercompetitive after every fiscal quarter, compelling companies and enterprises in being fiercer with newer marketing strategies. To nurture their customer relations and build stronger, larger customer bases, every modern-day business considers enhancing their marketing efforts with the help of technology. What is Marketing Technology? Marketing technology, otherwise known as MarTech, is
Have you ever asked yourself these questions about whether the content that you are posting on your websites, social media pages, blogs are getting the right traction or not? Well, most of you know that ‘Content Marketing’ is one of the best ways to attract attention and new business leads or potential customers. Content creation
Video streaming plays an important role in social media. Using various video publishing tools, you can reach out to all your followers with the latest updates about your brand and offerings via social media. Keeping in mind the demands of business users, Instagram has recently launched a new app named IGTV i.e. Instagram TV, that
In this era of social media, if you wish to maintain a widespread social presence for your brand, it is impossible to overlook Instagram. Gone are those days when Instagram was merely used as a tool to browse through hundreds and thousands of photographs. Today, the entire scenario has given way to a full-fledged means