In today’s era of start-ups, customers have a multitude of choices available, even for a single product or service. So, one can easily imagine the extent of competition faced by companies. With an increased focus on innovation and
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Konnect Insights Blogs - Marketing
Let your customers tell you what you need to do through social listening?
The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped in the side within the third month. You immediately tweet the company, asking for an explanation. No response;
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How social listening can help you craft a content strategy?
Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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Why Should Social Listening Be the First Step of Marketing?
Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs. Consumer insights are at the heart of a successful marketing strategy, and the most effective way to gain
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21 MARKETING RESOLUTIONS TO MAKE 2021 A BETTER YEAR!
2020 has been quite a whirlwind of a year; more so, in a positive way for all those who shifted their business online. Using digital means to undertake marketing has brought about excellent results for those that have
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