Reading Time: 7 minutes Within the vast consumer market, niche marketing focuses on a smaller, more defined market. Broad marketing strategies are often preferable because they require less effort and capital. Niche markets can be based on interests, demographics, or other customer
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Reading Time: 5 minutes With advancements in technology, we have seen exponential growth in Arguemented and Virtual reality and various brands are utilizing them to create outstanding marketing campaigns. AR and VR have shown a significant shift in the branding and marketing
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Reading Time: 5 minutes Introduction An insightful marketing plan helps a company define its target audience and identify the proper channels to engage with them. Enterprises need an extensive marketing plan to execute their promotional campaigns. However, creating an effective marketing plan
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Reading Time: 7 minutes A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that it’s easy to get lost — but there is one thing that will always stand above the rest:
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Reading Time: 7 minutes The Internet and mobile technology have revolutionized the process of consumer decision–making. With a plethora of product reviews and research available online, consumers can quickly compare and analyze their needs to make an educated purchase. Today, personalized customer
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