Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside their homes, nations looking at slowing economic growth and businesses driving down their costs, marketers are looking at a completely new landscape. Strategic Intelligence Resource MAGNA, in their report, found that many industries are likely to
As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any business. With the changes that have ushered in since the pandemic, brands are leveraging marketing communications to connect with the audience. Global data showcases that sales and marketing have sent up to 60% more emails
From the time we come into this world, and even before we’re ready to walk, there’s only one thing that we do – Play! Nothing cuts across race, gender, creed, religion, or even age for that matter then our natural love for playing games. An innate desire, games enable all of us to engage with
A brand is only as strong as its trust quotient. Cultivating this sense of trust and building up a base of loyal users who would love to talk about their experience with the brand is a marketing strategy that never goes out of vogue. With the rise of social media stars all around us,
There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about fostering engagement via personalization. Every brand has a niche audience and striking the right chord with relatable