A brand is only as strong as its trust quotient. Cultivating this sense of trust and building up a base of loyal users who would love to talk about their experience with the brand is a marketing
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Konnect Insights Blogs - Marketing
ARE ADS MORE EFFECTIVE THAN ORGANIC MARKETING ON FACEBOOK?
There has been an ongoing tussle between paid ads and organic marketing on Facebook to establish supremacy. Before we dive into battle mode, let us try to understand the two contenders. Organic Marketing Organic marketing is all about
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MATHEMATICS OF MARKETING!
Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure. Let’s take Coca-Cola for example. After a magnanimous success in the 40s to 60s, they saw a decline in sales
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HAVE YOU ADAPTED TO MOBILE-MARKETING MINDSET?
Does the statement ‘reach your customers where they are’ right a bell? If yes, you are probably not averse to know that in the digital age, a successful brand is one that can reach customers on the platform
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CREATING A CUSTOMER-CENTRIC MARKETING STRATEGY- THE ESSENTIALS
World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead. With the increasing cost of customer acquisition and decreasing new-user growth, companies must rethink their marketing strategy and
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