Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure. Let’s take Coca-Cola for example. After a magnanimous success in the 40s to 60s, they saw a decline in sales and attributed it to the change of taste and introduced a sweeter version of the original taste
Does the statement ‘reach your customers where they are’ right a bell? If yes, you are probably not averse to know that in the digital age, a successful brand is one that can reach customers on the platform of their choice. Gone are the days when consumers came to the brand; the 21st century is
World over, we are facing a tumulus situation and businesses of all sizes across geographies face a tough road ahead. With the increasing cost of customer acquisition and decreasing new-user growth, companies must rethink their marketing strategy and goals. However, this is an excellent opportunity to create a customer-centric approach, that can help not just
The business landscape becomes hypercompetitive after every fiscal quarter, compelling companies and enterprises in being fiercer with newer marketing strategies. To nurture their customer relations and build stronger, larger customer bases, every modern-day business considers enhancing their marketing efforts with the help of technology. What is Marketing Technology? Marketing technology, otherwise known as MarTech, is
Have you ever asked yourself these questions about whether the content that you are posting on your websites, social media pages, blogs are getting the right traction or not? Well, most of you know that ‘Content Marketing’ is one of the best ways to attract attention and new business leads or potential customers. Content creation