Video marketing has been gaining momentum for the past few years. It is not hard to notice why video is so popular these days. It is an easy-to-digest format that saves us from the overwhelming textual information available online. As per Tech Crunch, around 1 billion hours of YouTube videos are watched worldwide every day.
Video is the most promoted content on social media. Gone are the days when text and image posts used to dominate our feeds. The rise of video-first formats like video-centric Snapchat Stories, Vines’ 6-second entertainment, Instagram Reels, and video-oriented platforms like TikTok and YouTube is a testament to the shifting popularity in content. On average,
Many businesses today are using videos as a medium to generate leads and sales. Earlier brands used videos only to drive brand awareness, but now the tables have turned. First, ask yourself, is your brand concerned about lead generation from videos? Do you think your videos are not giving you the desired results? What else
Making video content has been a problem for most companies, but that’s fine, here is a list of the video marketing tools that you should look before you move into 2019. 1. Wistia The platform features a library of tutorials about marketing and video editing. Wistia provides you an embedded video player which