Marketing needs to be planned months ahead. You should already start thinking about the critical days to include in your marketing calendar for 2022. A marketing calendar for Jan 2022 is essential to set the right tone for
Read More
Konnect Insights Blogs - Content Marketing
Consumer Data: A Vital Part of Content Marketing Strategies
Today, digital marketers use data to create innovative and effective marketing strategies. Creativity makes little impact and sense without the strong backing of data. For example, a meat shop will include creatives focusing on hygiene only when they
Read More
How social listening can help you craft a content strategy?
Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
Read More
MASTERING MINIMALISM IN YOUR MARKETING
Simple, sleek, and engaging – that’s the mantra the best brands in the digital space follow today. With hundreds of processes, techniques, systems, and strategies, it’s difficult to ascertain a single way of marketing effectively. However, there is
Read More
THE ART OF STORYTELLING IN MARKETING
Stories sell because everyone loves to hear a great story. But whether it’s a product or a service, today’s fast-paced world allows the commodity to sell only if it is marketed with a story. As children, weren’t we
Read More