Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a brand, whether good or bad, with other people online or via word-of-mouth. Social media plays a major role
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Konnect Insights Blogs - Content Marketing
MASTERING MINIMALISM IN YOUR MARKETING
Simple, sleek, and engaging – that’s the mantra the best brands in the digital space follow today. With hundreds of processes, techniques, systems, and strategies, it’s difficult to ascertain a single way of marketing effectively. However, there is
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THE ART OF STORYTELLING IN MARKETING
Stories sell because everyone loves to hear a great story. But whether it’s a product or a service, today’s fast-paced world allows the commodity to sell only if it is marketed with a story. As children, weren’t we
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10 CONTENT MARKETING LESSONS FOR EVERY SOCIAL MEDIA MARKETER
Content marketing has evolved over the last few years tremendously – there was a time when content marketing was not given much importance. Now, you cannot operate your online presence or digital business without it. There are various
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BEST YEAR-END CAMPAIGNS OF 2020
2020 has been a rough year for everyone around the globe. We are fortunate to have survived this year. This gives us all the more reason to be excited about celebrating the last days of 2020 and welcoming
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