2020 has been a rough year for everyone around the globe. We are fortunate to have survived this year. This gives us all the more reason to be excited about celebrating the last days of 2020 and welcoming 2021 with an open heart. Though 2020 turned out to be entirely different than any one of
The year 2020, as challenging as it has been, is finally coming to an end. Individuals, as well as businesses, have experienced huge shifts in the way they work. Remote work, which has been steadily growing over the past few years, has now become the norm. Businesses that had little to zero online presence, have
Video is the most promoted content on social media. Gone are the days when text and image posts used to dominate our feeds. The rise of video-first formats like video-centric Snapchat Stories, Vines’ 6-second entertainment, Instagram Reels, and video-oriented platforms like TikTok and YouTube is a testament to the shifting popularity in content. On average,
Social media in 2020 is a platform where curated content accompanied by trending hashtags change by the hour. Among the different formats of well-curated content on your newsfeeds, short videos have emerged as the most effective and engaging medium to convey a story. Over the last few years, Instagram has made a strong pitch for
There are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to understand the approach of the competition and even learn from them. However, it is not always essential to go head-on against a competitor; there is ample scope for competitors to align and even collaborate for