Video is the most promoted content on social media. Gone are the days when text and image posts used to dominate our feeds. The rise of video-first formats like video-centric Snapchat Stories, Vines’ 6-second entertainment, Instagram Reels, and video-oriented platforms like TikTok and YouTube is a testament to the shifting popularity in content. On average,
Social media in 2020 is a platform where curated content accompanied by trending hashtags change by the hour. Among the different formats of well-curated content on your newsfeeds, short videos have emerged as the most effective and engaging medium to convey a story. Over the last few years, Instagram has made a strong pitch for
There are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to understand the approach of the competition and even learn from them. However, it is not always essential to go head-on against a competitor; there is ample scope for competitors to align and even collaborate for
The COVID-19 outbreak affected the entire world and brought a temporary pause to several operations. The situation for many was comparative to the 2008 financial crisis. Businesses were forced to shut operations or manage with limited resources and budgets. In these testing times, marketing budgets took a backseat. However, the pandemic brought out some exciting
What is data-driven content? 81% of brands could go extinct because they don’t create relevant content and can’t offer personalized discounts, says a 2019 report published by the Havas group. It is surprising how data analytics has become the secret sauce to the success of most businesses today. “What is data-driven content?” you may ask.