Reading Time: 8 minutes What is a Brand Community? “Brand community” is a term suggested by Thomas O’Guinn and Albert Muniz in 2001. These are a group of people who go beyond just following your brand. They are your most loyal customers.
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Konnect Insights Blogs - Content Marketing
What should every marketer know about keywords?
Reading Time: 7 minutes It’s no news that Google is the go-to platform for anything, from the smallest to the largest questions and everything in between. When you search for something, you will almost always use a permutation or combination of words,
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How To Write a Social Media Report
Reading Time: 8 minutes A digital marketer has to deal with an enormous amount of data, most of which is irrelevant to the cause. They need a manner through which they sift through this data, storing only those aspects which are relevant
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World Environment Day: “Only One Earth”
Reading Time: 6 minutes Every year on June 5, people throughout the world observe “World Environment Day” to ponder how their activities affect climate change, the natural world, and their own health. The subject for World Environment Day 2022 is ‘Only One
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Your Social Stories: Are They Making Your Brand Stand Out?
Reading Time: 8 minutes Social media is an information overload. Tons of data, statistics, and content inhabit the social web. Most of it is the duplication of original material. If you want to create a position in your prospect’s mind, you need
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