Reading Time: 14 minutes We’re losing out on some of the most important data that can help us grow our business if we don’t have a social listening strategy. Nearly two-thirds of marketers concur that social listening has become more valuable in
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Reading Time: 9 minutes Understanding the target market’s sentiments and preferences is the foundation of marketing. It’s often easy to focus on social media likes, shares, and follows, but they aren’t necessarily an accurate measure of the success of social media campaigns.
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Reading Time: 6 minutes As digital marketing has evolved audience interactions, the days of uploading content and hoping that consumers will be thrilled or participate enthusiastically are long gone. Brands nowadays need to pay close attention to their audience, their needs, and
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Reading Time: 7 minutes A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that it’s easy to get lost — but there is one thing that will always stand above the rest:
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Reading Time: 7 minutes Marketers already knew how crucial it was to know the consumer before the pandemic. What’s different today is that all marketers create a target audience and analyze them before building their campaigns to work on their performance marketing.
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